February 2012
3 posts
Fab moves beyond email. Direct traffic -...
Over the past few weeks we’ve seen a dramatic shift in how people get to Fab.
Just 2 months ago — as recent as November 2011 — nearly 50% of Fab’s traffic came via our daily emails to our members.
Fab Visits November
In January 2012 we saw direct visits overtake email-driven visits for the first time.
We believe that the rise in direct traffic is because of 3...
@devfab, always rmbr 7am 2-2-12, locked out office, uploading Fab iPhone 2.0 to itunes from my laptop in hallway - ur 1st Fab ship it!
Keeping it Real, Fab Wins Best Shopping App 2011...
Back in December when Fab was nominated for a Crunchie in the Best Shopping App category, I said to Bradford:
“Wow, that’s cool. But we’re not going to win. We’re not really part of that whole Silicon Valley tech scene.”
Bradford retorted:
“Of course we’re going to win. We’ll win because we really did deliver the best, freshest, most exciting,...
January 2012
18 posts
Hiring: Chief Merchandising Officer Fab Europe
Fab.com — the world’s leading design website — is actively recruiting for Chief Merchandising Officer for Fab Europe for our upcoming European launch.
Based in Berlin, the Chief Merchandising Officer for Fab Europe will be responsible for setting the design aesthetic and direction for Fab Europe. He/she will work closely with Fab’s Worldwide Chief Creative Officer to...
“The world is serious enough. Why does e-commerce have to be so serious? Fab is...”
– Bradford
Bloomberg Video: Fab Reaching 2 Million Members →
Inc Magazine Video From fabulis to Fab →
“The more successful Fab gets, the more humbling it gets. This company and this...”
– betashop
Fab Celebrates 2 Million Members With Major New...
Any day now Fab will surpass 2 million members. We’ve added more than 400,000 new members in the past 30 days and doubled our membership since November.
We’re so excited about it that we’ve decided to celebrate today with a series of new features and announcements designed to make great design discoverable and attainable by even more people.
1. Introducing Fab Shops. One of...
Knock-Offs Are Bad Design
Here at Fab.com we’re all about good design.
Authenticity is part of our soul.
We guarantee that every product we sell is authentic and that we are authorized to sell it.
We offer our own unique graphic designs on website.
Everything is home grown and original.
That’s what good design is all about.
Being true to designers, creators, and customers.
That’s why I take it as a...
Fab Launches New Social Shopping App for Facebook...
With 1.8 million members (more than doubling in the last 3 months), Fab is rapidly emerging as the world’s #1 website for design.
Fab.com is also the leading innovator in converging social and commerce.
Today we are upping the ante with our latest innovation: Social Shopping.
Fab’s new Social Shopping features enable Fab members to more easily share the products they are buying with...
Germany Flattery
Greetings from Berlin, where there are no fewer than 5 companies working on Fab-like companies.
Fab Acquires FashionStake
We’re on a mission here at Fab to be the world’s most valuable design resource.
In June 2011 we opened our doors and took big strides towards achieving that goal. 7 months later 1.65 million people have now joined Fab. 350,000 new design enthusiasts have signed up in the last 30 days alone. They’ve purchased 750,000 products from us so far. And, it’s just the start.
We have some core beliefs here...
Fab Mobile - Even More Data - And, BTW, iOS is...
Ryan Kim over at Gigaom just reported on Fab’s mobile usage. He notes:
30% of Fab’s usage is now via Fab’s mobile apps.
Fab’s iPad users spend much more on average per order vs. web, iPhone, and Android users.
Fab’s mobile users convert to purchasers at much higher rates vs. web.
After reading his story I dove in even deeper just now and gleaned the following...
“What is the #1 thing you learned from your parents?”
– One of my recent favorite candidate interview questions.
Vote for Fab (please, you're designed to)
As we captured in our 2011 Timeline, last year was a remarkable year for Fab. 12 months ago we were a different company entirely, 10 months ago we shut it all down, 7 months ago we had re-launched, and today we’re 1.5 million members strong, growing by 300,000 new members every 30 days of late, and processing hundreds of thousands of orders. Whoa.
To be 1000000% transparent, it has been...
Betashop joins RJ Metrics
A few weeks back I wrote about how RJ Metrics was Fab’s secret weapon in our recent $40 million fundraising. In that post I also let on that I was so impressed with the RJ Metrics product that I literally begged their team to let me invest.
Today I’m thrilled to announce that I’m part of a new $1.2M funding for RJ Metrics and I’m joining their Board of Directors. RJ...
December 2011
17 posts
My favorite post of 2011
December 2, 2011: 10 Ways Fab is building a different kind of company.
Fab 2011 Timeline
Fab 2011 timeline
Holiday Smiles
Fab friends:
Happy holidays.
It has been a thrill to see the Fab concept come together this year, and frankly the grounds-up movement behind it. In February we shut down our former business and we were just 2 guys with a dream. Today, we’re 140 people worldwide, we’ve sold 700,000 products, and we’re making 1.5 million members smile each day by providing them with fun, witty and affordable daily...
“Fab’s rise shows that everyday people are hungry for good design—literally,...”
– Top 10 Design Milestones of 2011—for the public good | Features | Archinect
“Fab.com… It’s where people go for a little product porn during their lunch...”
– The new new commerce — Tech News and Analysis
“Picture a full-screen Facebook news feed filled with all the beautifully...”
– Fab.com: The Social Shopping Experiment That Actually Works
“Social is a fact, not a feature.”
– betashop
New! Introducing the Fab Live Feed
Today’s an exciting day here at Fab.
Last night we shipped an alltime record number of orders. And we’ve got tens of thousands of items going out the door in the next days — in time for the holidays.
We’re also thrilled to be launching the Fab Live Feed today.
We invite you to Shop Social with the Fab.com Live Feed. Now, you can easily check out what other Fab.com...
Top Ten Reasons Why Large Companies Fail To Keep... →
Every startup should post this on their walls as a reminder. Never us.
Behind the Scenes: How Fab Raised $40 million with...
Let’s face it, fundraising can be a real pain in the ass for the entrepreneur.
It takes up a ton of time that can be otherwise spent managing the business.
Sure, it’s a necessary evil, but it’s also typically a big distraction.
It’s also a lot like dating. You have to go on a lot of first dates before you can move on the to the second, third, fourth, and then hopefully...
WatchThe Wall Street Journal invited me to talk about Fab.com today. Fun times.
Hire Smarter, Fab's CMO Search
One of our mantras here at Fab.com is “Hire Smarter.” This stems from the early days of the company when Bradford and I did pretty much everything ourselves and we laid out a mission to hire people who are better at what they do than the two of us ever could be.
I’m now ready to make a really big “hire smarter” move as we search for Fab.com’s Chief Marketing...
“You can’t force it. It has to be authentic.”
– betashop. From my talk at hackfwd Berlin 12-9-11.
“If your product doesn’t get traction in a year, kill it. You can’t...”
– betashop. From my talk at hackfwd in Berlin 12-9-11
wow. thanks. smile. Fab Raises $40M.
wow.
I usually have a lot to say, but today it’s mostly just wow.
And, thanks.
This is truly a great day for design lovers and for anyone who believes that it is possible for a company to go from zero to hero really quickly.
It’s humbling for us as a team.
1 year ago we were running a small niche social network.
9 months ago we scrapped all that, took down the old website, and...
10 Ways Fab Is Building A Different Type of...
In the same vein as Apple’s mantra of “THINK DIFFERENT,” here’s just some of what we do differently at Fab.com:
We believe that we’re building something much more culturally important than a store. Sure, our store is cool, but we aspire to develop deep emotional relationships with our customers. We want people to LOVE Fab and to think of Fab as the most creative and...
“In a world that’s been Grouponed to death, did anyone really need another...”
– Advertising Age - Fab Wins 2011 Best Daily Deals Website Award.
November 2011
29 posts
“You can’t control your luck, but the harder you work, the luckier you get.”
– Mike Bloomberg
Data: Social & Mobile Rule Fab's Black Friday -...
Here’s some more awesome data from Fab.com’s Black Friday - Cyber Monday.
Of the more than $1.1 million in sales during the period, more than 50% was from people who joined via social sources.
Facebook is far and away our biggest source; more than 25% of the sales/revenue we generated during the period was from people who originally joined Fab via Facebook. Without a...
Fab's Black Friday - Cyber Monday
Here’s some more insight into what Black Friday - Cyber Monday meant for Fab.com.
Fab.com did more than $1.1 million in sales over the 4 day period.
Our users placed more than 18,000 orders.
Nearly half of all orders were from first-time Fab purchasers.
20% of sales was from users of our mobile apps, with iPhone purchases accounting for about 12%, iPad 6%, and Android the remainder.
...
“There are always shiny things. A company shouldn’t get addicted to being shiny,...”
– Jeff Bezos
Fab.com's Black Friday
Whomever said that Black Friday is an offline retail holiday, not an online shopping holiday, surely hasn’t spent much time on Fab.com.
Fab.com’s Black Friday:
Our single largest sales day in our 5 month history - by far.
More than 5 orders per minute.
3000 first time purchasers.
5000 repeat purchasers.
We’ll update tomorrow with more data on our Cyber Monday today and the...
The Fab.com Holiday Guarantee
Since opening our doors just 5 months ago, we’ve already processed nearly 250,000 orders.
Now, just in time for the holidays, we’re ready to take it up a notch.
Introducing the Fab.com Holiday Guarantee.
We want your holiday to be absolutely Fab! To that end we are guaranteeing delivery of a number of items
Each item that is eligible for the Fab Guarantee is clearly identified on...
It's Already Looking Like a Mobile Holiday
Just 5 weeks since launching our Fab mobile apps on iPhone, iPad, and Android, we already have some pretty astonishing numbers to announce.
More than 10% of our >1 million users are already using Fab’s mobile apps on a regular basis.
Purchases from our mobile apps already account for more than 15% of all sales during the past 5 weeks.
Mobile already accounts for more than 20% of...
Matt Galligan: A Personal Touch Matters →
“Smile, you’re designed to.”
– Bradford.
“If you can’t measure it, it never happened.”
– betashop
“Keep trying. Keep taking risks. Push. As long as we learn from them, mistakes...”
– betashop