Fab.com Welcomes New Execs: COO from Etsy, CFO from Kit Digital, Founder of Design Within Reach
We’re growing really fast at Fab.com – adding 200,000 new members the past 30 days alone, and processing ten thousand plus orders per week. Whoa.
With great growth, comes great opportunity and responsibility. We’re ramping up our operations so that we can deliver a world-class customer experience that our members will simply LOVE.
We’re literally investing millions of dollars into upgrading our operations so that we can offer our members even more of the “wow” design products Fab is known for — delivered to them faster than ever before.
Towards that goal, we’ve recently added some pretty amazing new folks to our team. We’re excite to introduce you to them:
Our new COO, Beth Ferreira brings outstanding experience to the Fab team. She has been an operations consultant to many NYC startups you might recognize (Birchbox, Pixable, JOOR, Nestio, RedRover Networks, fundedbuy, ofakind, and postling). Before that, Beth was VP of Operations & Finance at Etsy and a member of the investment team at VC firm Flatiron Partners. She has also held positions at The Boston Consulting Group where she advised media, consumer and technology clients on critical strategic and operational challenge. Beth began her career as an investment banker at Union Bank of Switzerland. She holds a bachelors degree from the University of Pennsylvania and an MBA from the Wharton School of Business. You can also find her blogging at www.earlystager.com.
Our new CFO, David Lapter joins us most recently from Kit Digital, which acquired his previous company, Kick Apps, a leader in social media platforms for 400+ enterprise and media clients. Like Beth, David has a stellar bio, but we especially love what David’s former boss, Mark Suster wrote about him:
He worked directly for me at my first startup. He’s a superstar
He also worked for a few years in VC, he knows the game
He will immediately take a huge workload off of you as CEO and your extended management team (yes! I get to sleep sometimes!).
He is multi-lingual (French, German, English) and travels anywhere at a moment’s notice (hint hint for our future)
He’s as hard working and loyal as you’ll find.
That’s my kind of guy!
And last, but certainly not least, we have a new advisor, who is consulting with us on many opportunities to make Fab.com amazing.
Meet Rob Forbes – who is no stranger to great design as the founder of Design Within Reach. In 2007, Rob left DWR to launch Studio Forbes, based in San Francisco, to further his interests in design, culture and commerce. These interests, and his personal passion for bicycles, led him to his current venture PUBLIC, a design-based business with the mission to help communities reduce dependency on cars. PUBLIC launched in May 2010 and has quickly become the nationwide direct source for elegant modern city bikes and gear in the U.S. (We have also had the pleasure of selling PUBLIC bikes on Fab.com). This video articulates the design concept.
Hi. I’m Jason Goldberg, founder and CEO of Fab.com.
If you ever have a question, comment, concern, feedback, or suggestion for Fab.com, I highly encourage you to email me at email@example.com. I read everything and I promise to do my best to respond.
We’re serious about building the best customer service experience on the planet. We believe that design should be inspiring, approachable, and affordable. And, it should be easy and fun to purchase design inspirations from Fab.com.
Recruit away our team. I dare you. Heck, I encourage you.
As Fab.com has been growing like crazy, recruiters have invariably come calling trying to recruit away key team members.
Thanks for the flattery.
I encourage anyone and everyone to please come and try to recruit away our Fab.com team members. I dare you. Heck, I encourage you.
A roster of our team members can be found here. We update that list twice per month with new members of the team. Most of our team is also on LinkedIn. Need their phone numbers? Just email me at jason at fab dot com and I’ll gladly get you in touch with them.
What’s this all about?
It’s simple. We believe that we are building the best company in the world to work for. But, in the end, everyone has a choice as to where they want to work. We want people who choose Fab.com. Fab.com is a career lifestyle decision. We’re confident about our ability to attract and retain the best.
p.p.s. FYI, this isn’t hubris, this is reality. For our company to succeed we need people who want to be with us, no matter what shiny new offer comes their way. And it’s our job to create the most attractive work environment possible. That’s the point.
Fab’s email is more than an advertisement of its flash sales, which include discounts on cool, design-y gadgets, housewares, clothing, art, etc. It’s also a beautiful piece of content delivered to me every day for free: A newsletter full of pretty photos of cool stuff, with a simple, clean layout. Of the dozens of emails that appear in my inbox in the morning, it’s one of the few that I actually enjoy opening and reading.
For me, the Fab newsletter serves the same purpose as reading design magazines or lifestyle blogs, in the sense that I can learn about cool things I didn’t previously know about. The big difference, of course, is that I can easily buy the things I’m reading about, if I want to. That’s useful for me, because it means I don’t have to figure out how and where to buy something that I like from the newsletter.
It’s a great example of the ever-blurring lines between commerce and editorial. And my enjoyment may be evidence that the best wave of new e-commerce companies may also be the ones that are great content producers. That means: Clear writing, attractive photography, and good design.
- Share your favorite designs on Facebook, Twitter, email, and SMS — and earn credits!
Even before we launched our mobile apps, we were already seeing 18% of traffic and 12% of revenue from mobile users. It will be interesting to see what the launch of the Fab Apps does to those numbers.
Fab.com Pop-Up Shops differ from our normal eclectic mix of design flash sales in that the Pop-Up Shops are carefully curated collections around a specific theme, and they last a bit longer than our typical 3 day sales.