March 2012
12 posts
“This past November, I clicked my first Facebook ad. It was for animal butt...”
– Fab.com And Why Failing Isn’t Always Failure | Proof Branding
Fab Presents Madonna: Smile, you're designed to...
When Madonna’s team started talking to us about the idea of helping launch Madonna’s new album MDNA on Fab, we were ummmm in awe.
At Fab, we strive to offer our members unique access to great designers and artists, both emerging and iconic.
We’re thrilled and humbled to now include Madonna among them. Our Fab members have done so much for us the past 9 months, spreading the...
Slideshare: Fab After 9 Months - London Web Summit...
The Fab Story After 9 Months - London Web Summit April 19, 2012
View more presentations from Jason Goldberg.
Fab.com By The Numbers - After 9 Months
Yesterday at the London Web Summit Bradford and I announced some new numbers on Fab’s first 9 months.
Here are some highlights.
Fab.com by the Numbers - After 9 Months:
3 million members, doubling in the first 3 months of 2012 - up from 1.5M on January 1, 2012.
40% of daily visits coming from mobile.
More than 1 million products sold in 9 months.
That’s an average of 111,111...
Fab was an overnight success on day 474
On Fab’s first day of sales, June 9, 2011, we sold $60,000 worth of design products. We’ve been off to the races ever since.
While some might consider that an overnight success, the real story is that June 9, 2011 was day 474 of our work on this company. It took lots of failure and learning to finally get it right; and one giant mother-of-all pivots.
Tune in Monday at 12:15 p.m. GMT,...
Fab & Custora Calculate The Lifetime Value of an...
More than 40% of Fab’s daily visits now come from our mobile apps on iPhone, iPad, and Android.
Since the beginning of 2012 we noticed that “has mobile app” is a big indicator of customer engagement. We saw that Fab’s mobile users purchased more then 2x faster, 3x more often, and in much larger basket sizes than web-only customers.
A few weeks back we started to notice that iPad users...
“Fab has quickly risen to become the fastest growing e-commerce site on the...”
– How Fab.com Brainwashed Me into Broadcasting What I Buy - Forbes
Fab Welcomes Scott Ballantyne as Global Chief...
We’ve got a simple formula at Fab: Find one thing you can be the best at and do that one thing better than anyone else in the world.
Our one thing is design. We’re on a mission to establish Fab as the world’s most valuable design resource. We believe that that’s an Amazon-sized business opportunity. Yes, we’ve got big ambitions.
Our brand goal is to make Fab synonymous with design. We want...
“I think a lot of people often mistake opportunity for passion. Too many people...”
– What’s love got to do with it? For startups, everything — Tech News and Analysis
Watch1 year ago Bradford and I made the best decision of our professional lives.
The Fab Restart (aka pivot) + 1 Year
Exactly 1 year ago Bradford and I went to our Board of Directors and requested approval for us to shut down our 150,000-member social network, scrap everything, and restart from scratch on an entirely new business.
1 year later it looks like we may have made the right choice.
It all began with a simple drawing on a napkin (and a great dinner with a lot of wine). We had decided that we were going...
“We owe our success to keeping it real, authenticity, being close to designers.”
