Andy Warhol once said: “I think it would be very glamorous to be reincarnated as a great big ring on Liz Taylor’s finger.”
We’ve always imagined Fab as the website that Andy would have created. We think it would be very glamorous to be reincarnated as a great big virtual world inspired by Andy Warhol.
Tuesday we had the privilege of selling original Warhols on Fab. And sell, they did. 28 of 31 pieces, ranging in price from $600 to $8000 sold out within 8 hours. On Wednesday we’ll offer a similar collection on Fab Europe.
It’s humbling. It’s inspiring. It’s Fab.
Two weeks ago Kate Spade turned to Fab to exclusively launch their new Saturday line.
Now, Christies turned to Fab to feature original Warhols.
It’s simple. Fab is everyday design. In the last 12 months we’ve grown from 1 million to 12 million members, with an average shopper’s age of 28 years old, who are 60% female, social media savvy, and who appreciate modern, colorful, fun, and functional design across all categories and price points. Fab is the place to discover designs that inspire, designs that poke, designs that make you smile. We’re a bit off center. We’re color. We challenge the norm. We constantly re-imagine and reinvent. We’ve got a definite point of view. 67% of our daily sales are from repeat buyers. So, we’re a happy addiction. More than 1/3 of our daily sales are via mobile apps. So, we’re in your pocket. We’re fresh.
Dirty little Fab secret: We actually care more about pushing buttons and being exciting than we do about selling. If we push and excite every day, lots and lots will sell over time.
We’re a lot of what Warhol always lived and imagined.
Our reaction was: Holy shit. Yeah, we’re growing super fast at Fab (sales up more than 500% in 2012 over 2011), but we’re also a humble bunch and we know that we’re just at the very beginning of a long long Fab journey.
#5 most innovative company in the world? Those are some big shoes to fill! But, we are thankful that it’s a recognition of our constant rethinking and re-imagining of the e-commerce user experience.
So, we decided to whip up some quick innovation to show the world what e-commerce innovation looks like at Fab speed.
Just a few days ago we brainstormed an idea to create a “fullscreen” way to browse Fab on the web. The idea was to enable users to swipe iPad-like on the web through Fab’s products in fullscreen image mode, turning Fab into your very own design magazine.
From idea to hackathon to Ship It! in just a few days, I’m thrilled to announce that we have just launched V1 of Fab Fullscreen to all of Fab’s members globally. The entire project took just a few days.
Here’s how it works.
To Launch Fab Fullscreen: From any list of products on Fab, just click on the two red expand arrows in the top right corner of the product image.
Here are a 2 examples:
1. With help tip.
That will then launch Fab Fullscreen.
Fab Fullscreen enables you to browse products on Fab in large image format. The entire screen focuses on the large product image. All other features and navigation of Fab fade to the back.
You can easily browse through our entire catalogue just with a click of the right or left arrows.
See something you like? Click the heart to add it to your favorites. This adds the product to your bookmarks of favorite Fab products, for you to save for later and for you to share with the world.
We’ve also added a recommendations sidebar to Fab FullScreen: “You Might Also Like.” This presents similar products based on an algorithm that calculates what Fab’s members who purchased or faved the product you are looking at also purchased and favorited.
We are hopeful that Fab’s members will enjoy this latest innovation from Fab. For us, internally, it was a great exercise in going from idea to live product enhancements in just a few days.
We’ll be adding more features and enhancements to Fab Fullscreen in the coming days and weeks.
And, yes, we are just getting started.
Expect even more innovations from Fab regularly. We are constantly rethinking and re-imagining the e-commerce experience.
Fab is rapidly becoming a design-centric fashion powerhouse. While Fab is primarily known for fun, quirky, modern, and colorful products for your home, 20% of our sales now come from fashion and accessories.
With 11 million members in 26 countries, where 35% are under 35 – it’s no surprise Kate Spade hand-selected Fab to bring their new Saturday line to market. And Fab’s power goes beyond web-based e-commerce, 35% of sales are on mobile – the new frontier of shopping.
Fab is partnering with top fashion design house Kate Spade to launch their newest line – Kate Spade Saturday. Today, this new collection debuts on Fab – more than 2 weeks before its official roll out on store shelves and the Kate Spade site.
Just in time for the spring shopping season – Fab and Kate Spade are presenting a playful and sunny line full of staples like striped wedges, graphic home goods, poplin jumpsuits, vibrant iPhone cases and essential weekender bags.
You know how obsessed we are with bold, bright hues – so it should come as no surprise that we’re excited to be partnering with Kate Spade Saturday to bring this new colorful, patterned collection to market.
This partnership speaks to the future of retail – where consumers are focused on the experience, discovery and access.
There’s nothing like a line inspired by Saturday to put a smile on your face. And, at Fab we always want to make you smile.
Breaking News @Fab Named 5th Most Innovative Company In The World by @FastCompany
This was not expected. It is so very humbling and inspiring. What a testament to the hard work and dedication of the Fab team towards re-imagining and reinventing what online shopping can be all about.
Fab is everyday design. In a very short period of time we have created the world’s #1 design store by delivering a fresh, unique, quirky, modern, and fun experience. And, we’re just getting started.
It goes without saying that Fab is a transparent company. Transparency is one of our core values. We believe that the more people know about Fab and our story, the more they will understand the people and motives behind our company. We are an emotional brand. Put simply, we want people to LOVE every interaction with Fab and we’re not satisfied until we’ve delivered a WOW! experience.
But, we’re also a private company, so we can’t share everything.
We don’t typically share monthly sales data.
But, January was so exceptional — and January typically sucks for retailers — that I just had to share some details.
Fab grew sales by nearly 300% in January 2013 over January 2012.
January 2013 was our 3rd highest sales month ever. It was 40% higher than any previous non-holiday month.
Fab added 1 million members in January 2013, bringing our total to 11M members worldwide. That compares to 1.5M members at the end of January 2012.
Fab now has 1 million members in the UK, which is also now generating nearly 40% of our sales in Europe and is our fastest growing market outside the U.S.
Repeat buyers continue to make up 67% of our daily sales.
Mobile sales continue to average around 33% of daily sales.
8% of every login to Fab in January 2013 resulted in a purchase.
We love to see design objects from Fab out and about in the world. (Plus, we’re also snoopy and like to check out other people’s spaces.) So imagine our delight this morning when we came across this LinkedIn article about our friend and investor Jeff Jordan’s office…