We’re on a mission here at Fab to be the world’s most valuable design resource.
In June 2011 we opened our doors and took big strides towards achieving that goal. 7 months later 1.65 million people have now joined Fab. 350,000 new design enthusiasts have signed up in the last 30 days alone. They’ve purchased 750,000 products from us so far. And, it’s just the start.
We have some core beliefs here at Fab:
Very quickly, we’ve established Fab as the world’s leading platform for design. We’ve taken a highly fragmented market with thousands of suppliers and married that with a consumer model that values product more than brand, price more than luxury, exciting more than generic, color more than bland, and where witty and humor and stories to be told bring products to life.
Along the way we’ve learned that our members love independent fashion. Scattered here and there in our sales the past few months, alongside lots of home decor, jewelry, art, gifts, and gadgets, we’ve also sold a lot of fashion. From shirts to skirts to hats to gloves to street wear to shoes to belts and more, we’ve sold them all on Fab and our members have roundly responded with “more please!”
So, today, we’re doubling down on fashion. We’re going to do the exact same thing we’ve done with design products to fashion. Make no mistake, we’re keenly aware that there are plenty of sites that sell high-end fashion for a discount. That’s not Fab. We’re doing fashion the Fab way; designed to make you smile.
To get there we are announcing our first acquisition. Fab has acquired NYC-based FashionStake, the leading online marketplace for independent fashion.
Hundreds of independent designers have sold on FashionStake. We’ll now give them and many more like them a platform to sell on Fab.
FashionStake Cofounders Vivian Weng and Daniel Gulati will be joining our team and focusing on expanding our fashion presence.
We’re thrilled to have Vivian and Daniel join the Fab team. At FashionStake, they built a vibrant community of indie fashion lovers from all around the world.
Welcome former FashionStake members, we’re so happy to have you on Fab!
Stay tuned for much more Fab Fashion in the coming weeks.
Smile, you’re designed to.
Ryan Kim over at Gigaom just reported on Fab’s mobile usage. He notes:
After reading his story I dove in even deeper just now and gleaned the following data:
More than 30% of Fab usage is now via Fab.com Mobile Apps.
“What is the #1 thing you learned from your parents?” — One of my recent favorite candidate interview questions.
As we captured in our 2011 Timeline, last year was a remarkable year for Fab. 12 months ago we were a different company entirely, 10 months ago we shut it all down, 7 months ago we had re-launched, and today we’re 1.5 million members strong, growing by 300,000 new members every 30 days of late, and processing hundreds of thousands of orders. Whoa.
To be 1000000% transparent, it has been nothing short of humbling and exhilarating. And, we’re just doing our best to keep up with it all and then (hopefully) get ahead of it. We’ve got ambitious plans for 2012 which I’ll be outlining in my next post.
For now, I’d love to just ask for your vote. You see, Fab was just nominated for 2 categories in the Crunchies, the ultimate annual tech community awards.
So, if you would please, we’d love if you could take just a minute to vote for Fab for Best Shopping Website and Best New Startup of 2011.
But, seriously, only vote for us if you really believe it. As with everything at Fab, we want it to be 100% genuine and authentic. If you think we’re the best shopping site and/or best new startup of 2011, we’d love your vote.
Thanks!
smile, you’re designed to.
A few weeks back I wrote about how RJ Metrics was Fab’s secret weapon in our recent $40 million fundraising. In that post I also let on that I was so impressed with the RJ Metrics product that I literally begged their team to let me invest.
Today I’m thrilled to announce that I’m part of a new $1.2M funding for RJ Metrics and I’m joining their Board of Directors. RJ Metrics’ new investors also include SoftTech VC, Lerer Ventures, SV Angel, Zelkova Ventures, Upstage Ventures, Red Swan Ventures, Venture Capitalist Jon Anderson, Wharton Professor Kartik Hosanagar, DuckDuckGo CEO Gabriel Weinberg.
Read more here on RJ Metrics’ own blog.
December 2, 2011: 10 Ways Fab is building a different kind of company.
Fab friends:
Happy holidays.
It has been a thrill to see the Fab concept come together this year, and frankly the grounds-up movement behind it. In February we shut down our former business and we were just 2 guys with a dream. Today, we’re 140 people worldwide, we’ve sold 700,000 products, and we’re making 1.5 million members smile each day by providing them with fun, witty and affordable daily design inspirations. It’s just been an incredibly rewarding and humbling ride. And, it’s just the start.
Thank you for support and enthusiasm, and for your patience as we work to make our operations better.
We promise to do more and better in 2012 to deliver the best design objects in the world at the best prices to your homes faster than ever before.
This holiday, smile, you’re designed to.
-jason
“Fab’s rise shows that everyday people are hungry for good design—literally, millions of them.” — Top 10 Design Milestones of 2011—for the public good | Features | Archinect
“Fab.com… It’s where people go for a little product porn during their lunch break.” — The new new commerce — Tech News and Analysis
“Picture a full-screen Facebook news feed filled with all the beautifully designed items that all your aesthetically inclined friends have purchased. Now clean up the user interface so there’s no spammy news ticker. Got it? Then you have arrived at Fab.com, the Web’s fastest growing flash sales site specializing in design.” — Fab.com: The Social Shopping Experiment That Actually Works
“Social is a fact, not a feature.” — betashop
Today’s an exciting day here at Fab.
Last night we shipped an alltime record number of orders. And we’ve got tens of thousands of items going out the door in the next days — in time for the holidays.
We’re also thrilled to be launching the Fab Live Feed today.
We invite you to Shop Social with the Fab.com Live Feed. Now, you can easily check out what other Fab.com members are buying, liking, tweeting and sharing - LIVE!
It’s the new and fun way to discover and share your favorite design finds.
We’re going to take social shopping to the extreme. This is just the start. We envision that Fab users will be able to easily and quickly discover what other people are buying, what’s popular, what’s being most discussed — all in realtime as it happens. And, we’re hopeful that this will increase engagement on Fab even further and explode sharing on/off Fab, even more than we already see today.
Today, just 6 months since launching, we already have 1.4M members, over half of which have come via social sharing. Now, we go the next step to make shopping social like never before.
Check out the video!
Fab - Live Feed Feature from Fab on Vimeo.
Top Ten Reasons Why Large Companies Fail To Keep Their Best Talent -
Every startup should post this on their walls as a reminder. Never us.