Starting today, there’s a new way for people to interact with Fab directly from Facebook: Action Links.
Now, when someone faves a product or shares a purchase from Fab.com, a new action link appears on those stories on Facebook right next to the Like and Comment links – “Fave this Product.” This allows friends to add the item to their own Fab.com favorites directly from Facebook.
This makes it easier than ever for people to interact with Fab on Facebook and more tightly integrates the experiences.
Fab and FourSquare are the first two companies to launch Facebook Action links. We’ve been working with Facebook developers on this exciting new feature for about a week now.
Expect to see many more Fab innovations in the area of social shopping in the weeks ahead. We’re hard at work at making Fab the best place in the world to shop with friends.
Smile, you’re designed to.
“The buyers take turns pitching Shellhammer stuff they think belongs on Fab.com, which means almost anything: cutlery, T-shirts, dog food bowls, wall planters and wine refrigerators. The common denominator is that it has to be something Shellhammer likes, which usually means brightly colored, whimsical, something you haven’t seen before, from a young designer no one’s heard of. When a buyer strikes his fancy, approval comes punctuated with “Love!,” “Holy sh-t!”, “Very nice!” or all three.” — How Fab.com Became The Hottest Online Retailer - Forbes
How Fab.com Became The Hottest Online Retailer - Forbes -
Launched last June, Fab expects to do $100 million in sales this year but has already passed $300,000 per day. Fab has been called the fastest e-commerce company to reach 1 million users, which it did in five months. It now has 3.5 million registered customers. The company was cofounded by chief creative officer Shellhammer and CEO Jason Goldberg, who previously founded and sold two other startups, Jobster and Socialmedian. Fab has 155 employees in the U.S. and 250 worldwide, with plans for global expansion…
Greetings from Berlin where I’m working with our Fab.de team this week.
I just got an update on the Fab.de numbers since we launched in February and the progress is nothing short of spectacular.
We started working with Casacanda at the end of January and we formally acquired them in February … and we’ve been hard at work at making them Fab ever since.
Some highlights:
Fab.de now has 500,000 members, adding 300,000 in the past 40 days.
Orders per day are skyrocketing with the membership growth:
Resulting in massive revenue growth as well:
And, we’re just getting started.
Smile, you’re designed to. In German.
Bloomberg Video - Fab's CEO Jason (@betashop) Goldberg on Growth, Strategy
By all measures Fab just wrapped up a phenomenal first quarter of 2012.
We’re truly humbled by the movement that has grown behind Fab and the products we offer. It’s nothing short of incredible and rare to see so many people so passionate and excited about an e-commerce site. We’re genuinely in awe of it. Our members and our design partners continue to amaze us each day. You are proving to the world that everyone everywhere benefits from great design.
Just 10 months since we launched, Fab is the marketplace for discovering everyday design. We owe our initial traction to staying true to our mission: Our mission is to make our customers, partners, and employees smile.
Smile, you’re designed to.
Here’s what happened on Fab in Q1 2012 (Video from Bloomberg can be found here):
We are now getting 40% of our daily visits via mobile. Mobile users also purchase faster and more often. iPad users in particular convert to purchasers 3 times faster than web users.
We accelerated our Facebook efforts, collaborating with them on Timeline Actions to great results.
And, we’re just getting started.
We’re also creating many, many jobs in New York, Berlin, Pune, and soon many other parts of the world. Last year at this time Fab had 5 employees in New York and 30 team members worldwide. Today we are 250 people worldwide.
And, yes, we’re just getting started. Expect Fab to evolve faster than ever over the next few months as we make enhancements and improvements designed to wow our members and make them smile.
Smile, you’re designed to.
Fab & Glamour Magazine Pop-Up Beauty
Here’s some quick updated data on Fab mobile.
“Fab co-founder, design guru and chief curator Bradford Shellhammer explains to us that Fab’s mantra is that design lives anywhere in the world at all price points, in all categories.” — Fab Expands Into Beauty Products; Partners With Glamour Magazine For New Pop-Up Shop | TechCrunch
“Since launching with Open Graph in January, referral traffic from Facebook has doubled and membership has grown from 1.8 million to more than 3.2 million users.” — Developer Spotlight: Fab.com - Facebook Developers
“This past November, I clicked my first Facebook ad. It was for animal butt magnets and it was one of the best choices I ever made – not only because they were a great Christmas present for my mom, but because it introduced me to Fab.com.” — Fab.com And Why Failing Isn’t Always Failure | Proof Branding
When Madonna’s team started talking to us about the idea of helping launch Madonna’s new album MDNA on Fab, we were ummmm in awe.
At Fab, we strive to offer our members unique access to great designers and artists, both emerging and iconic.
We’re thrilled and humbled to now include Madonna among them. Our Fab members have done so much for us the past 9 months, spreading the word about our products to the tune of 3 million people joining Fab, 50% from social media.
Thanks to the enthusiasm of our members, we’ve sold more than 1 million products already and we’re hands-down the leading innovator at the intersection of commerce, content, and social. And, we’re still just getting started.
Today, Fab is featuring Madonna’s fabulous new album MDNA at $7.99, 47% off retail, as a big thank you kiss to our members for helping us get so far, so quickly.
Smile, you’re designed to dance.
Yesterday at the London Web Summit Bradford and I announced some new numbers on Fab’s first 9 months.
Here are some highlights.
Fab.com by the Numbers - After 9 Months:
Smile, you’re designed to.
On Fab’s first day of sales, June 9, 2011, we sold $60,000 worth of design products. We’ve been off to the races ever since.
While some might consider that an overnight success, the real story is that June 9, 2011 was day 474 of our work on this company. It took lots of failure and learning to finally get it right; and one giant mother-of-all pivots.
Tune in Monday at 12:15 p.m. GMT, 8:15 a.m. Eastern, to the live webcast from the Web Summit London where Bradford and I will present the story: Fab: 1 Year After the Pivot.
Smile, you’re designed to.
