Our vision with Fab.com is to be the most valuable provider of design inspiration.
Since launching just 12 weeks ago on June 9, 2011, our membership has quickly grown to more than 600,000 membes who have placed more than 80,000 orders of more than 160,000 products from more than 500 design partners who have teamed up with us to rapidly make Fab.com the single-largest online marketplace for design. Site visits grew from 1.8 million in July to 2.5 million in August, and September is tracking to be even bigger.
The whole experience has been so rewarding and humbling for our team. We believe that the secret to our initial traction is that we’ve introduced a whole lot of color to e-commerce with our daily flash sales featuring an eclectic and fun mix of design objects at all price points across a wide range of categories.
Today, we’re excited to announce a new innovation that furthers our progress towards our vision.
Introducing Fab.com Online Pop-Up Shops.
In the physical retail world, pop-up shops are stores that pop-up for a limited period of time, typically around a specific theme. Often these are holiday shops or seasonal shops that move into an empty retail space to instantly create a temporary retail experience.
Today, Fab.com is bringing the pop-up shop concept online with the world’s first online Pop-Up shop:
Fab.com & Fast Company Magazine Present U.S. Design.
The Fab.com & Fast Company Magazine Presents U.S. Design Pop-Up Shop features American-made products from some of our country’s greatest designers, as selected by Fast Company Magazine. Fast Company magazine identified 76 U.S. made-in-America designs to recognize in their current issue on U.S. Design. Many of those designers teamed with Fab.com to offer their products for sale on Fab.com for the next 30 days in our first-of-its-kind online pop-up shop. Read about the chosen designers in the current issue of Fast Company Magazine. Download the Fast Company U.S. Design iPad App to browse the designs. Then, head on over to Fab.com to buy them!
To top it off, Fast Company magazine is also throwing in a free subscription to Fast Company magazine with every purchase from the Pop-Up Shop, a $49.99 newstand value!
This is just the first of several Pop-Up shops we’ll be running on Fab.com to augment our daily flash sales. The Pop-Up shops will each be around a specific theme and will typically run for around 30 days.
Expect us to continue rapidly innovating here at Fab.com this fall. In addition to unveiling more Pop-Up shops, we’ll also be launching our mobile apps soon as well as introducing new social commerce innovations unlike anything ever seen before.
Finally, we just want to say thank you to everyone who has partnered with us, purchased from us, and browsed the Fab.com website. We could not be doing this without your support and interest. Our success is your success. We’re also doubling down on our commitment to providing the best customer service experience in the world, including working on faster shipping and delivery times.
Much, much more to come.