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Data: Social & Mobile Rule Fab’s Black Friday - Cyber Monday. Facebook #1.
Here’s some more awesome data from Fab.com’s Black Friday - Cyber Monday.
Of the more than $1.1 million in sales during the period, more than 50% was from people who joined via social sources.
Facebook is far and away our biggest source; more than 25% of the sales/revenue we generated during the period was from people who originally joined Fab via Facebook. Without a doubt, Facebook is far and away our most important source for both new members and for ongoing engagement of our members.
People who joined from member-to-friends email invites and twitter shares combined to account for another 25% of sales.
Meanwhile, it was certainly a blowout mobile holiday for Fab.com, as more than 20% of sales came via our iPhone, iPad, and Android apps.
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pretty. fucking. impressive.
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