29
Nov

Data: Social & Mobile Rule Fab’s Black Friday - Cyber Monday. Facebook #1.

Here’s some more awesome data from Fab.com’s Black Friday - Cyber Monday.

Of the more than $1.1 million in sales during the period, more than 50% was from people who joined via social sources.  

Facebook is far and away our biggest source; more than 25% of the sales/revenue we generated during the period was from people who originally joined Fab via Facebook. Without a doubt, Facebook is far and away our most important source for both new members and for ongoing engagement of our members.

People who joined from member-to-friends email invites and twitter shares combined to account for another 25% of sales. 

Meanwhile, it was certainly a blowout mobile holiday for Fab.com, as more than 20% of sales came via our iPhone, iPad, and Android apps. 

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About

Betashop is the website of Jason Goldberg,
founder & Chief Executive Officer at Fab.com.

Prior to founding Fab, Jason was Chief Product Officer at XING AG and before then he was founder and CEO at socialmedian (sold to XING AG) and Jobster. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile.

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