Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here once per quarter. For more regular updates follow me on Twitter.

Data: Social & Mobile Rule Fab’s Black Friday - Cyber Monday. Facebook #1.

Here’s some more awesome data from Fab.com's Black Friday - Cyber Monday.

Of the more than $1.1 million in sales during the period, more than 50% was from people who joined via social sources.  

Facebook is far and away our biggest source; more than 25% of the sales/revenue we generated during the period was from people who originally joined Fab via Facebook. Without a doubt, Facebook is far and away our most important source for both new members and for ongoing engagement of our members.

People who joined from member-to-friends email invites and twitter shares combined to account for another 25% of sales. 

Meanwhile, it was certainly a blowout mobile holiday for Fab.com, as more than 20% of sales came via our iPhone, iPad, and Android apps.