02
Dec
Dec
10 Ways Fab Is Building A Different Type of Company
In the same vein as Apple’s mantra of “THINK DIFFERENT,” here’s just some of what we do differently at Fab.com:
- We believe that we’re building something much more culturally important than a store. Sure, our store is cool, but we aspire to develop deep emotional relationships with our customers. We want people to LOVE Fab and to think of Fab as the most creative and innovative force in design. That’s a big vision. We’re just in the early days of building towards it.
- We believe that great design is everywhere, at every price point. We’re just as comfortable selling $1 items as $5000 items. And, we put them both on the site, right next to each other, and treat them both equally as special. Design isn’t just about precious objects, rather it’s about making great objects approachable and affordable for everyone.
- Our team’s mission is to put stuff on our site that makes people smile. We’re quite serious about this. We believe that if we love it, our members will too, and sales will happen over time.
- We build all of our own technology.
- We are constantly pushing the envelope at the intersection of social + commerce + content. What you see from us today is just the start. We will be the industry’s leading innovator in merging social, commerce, and content to the benefit of consumers and suppliers/designers.
- Our team members interview candidates for function, then Bradford and I interview for whether we want this person to join our family.
- We challenge others to recruit away our team members. That challenges us to build the best, most rewarding, work environment in the world.
- We call our customer service reps Crackerjacks. [ˈkrækəˌdʒæk] Informal
adjexcellentna person or thing of exceptional quality or ability[changed from crack (first-class) + jack1 (man)]
They are on the front lines, helping make our customers smile. - We’re transparent. We love sharing data and stories about our company’s development. We believe that the more others know about us, the better they will understand what we’re up to.
- Despite our rapid growth, we spend most of our time internally celebrating our challenges. We focus more on why we suck than on why we’re doing well. We really do believe that what challenges us makes us stronger.
Smile, you’re designed to.
p.s. We’re hiring.
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