Dec
Hire Smarter, Fab’s CMO Search
One of our mantras here at Fab.com is “Hire Smarter.” This stems from the early days of the company when Bradford and I did pretty much everything ourselves and we laid out a mission to hire people who are better at what they do than the two of us ever could be.
I’m now ready to make a really big “hire smarter” move as we search for Fab.com’s Chief Marketing Officer [CMO].
This one’s a tough one because I’ve basically been the CMO from day 1, and now I’m looking to bring on someone smarter and better than me at marketing. And, not to sound to smug about it, but with 1.3 million members added in 6 months, the numbers say I’m fairly good at it. Now, I need someone better.
Reporting directly to the CEO, the Chief Marketing Officer will be the key member of our executive team responsible all facets of Marketing, but particularly customer acquisition, customer retention, and developing the Fab brand into a global powerhouse synonymous with design. We’re looking for a scientist, not a thinker. The ideal candidate is one of the absolute best customer acquisition marketers in the world. She or he should have a broad-based tactical marketing experience and is passionate, creative, and an excellent communicator, a collaborator and a natural leader who is highly driven to achieve excellence.
To-date, I have directly driven the company’s marketing strategy and execution, leading to more than 1.3M new members in the past 180 days, at record low CPA rates. We’re looking for someone who can take over this vital function from our myself and deliver even better results. The perfect candidate will be someone I’m eager to learn from and partner with.
Are you this person? Contact me at jason at fab dot com.
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