11
Jan
Jan
Fab Mobile - Even More Data - And, BTW, iOS is Just Creaming Android
Ryan Kim over at Gigaom just reported on Fab’s mobile usage. He notes:
- 30% of Fab’s usage is now via Fab’s mobile apps.
- Fab’s iPad users spend much more on average per order vs. web, iPhone, and Android users.
- Fab’s mobile users convert to purchasers at much higher rates vs. web.
After reading his story I dove in even deeper just now and gleaned the following data:
- 16% of Fab’s 1.6M members have now downloaded Fab’s mobile apps.
- That makes it even more interesting that mobile is 30% of usage. 16% of users = 30% of daily usage.
- iOS is just dominating Android.
- 96% of Fab’s mobile app installs are iOS, 4% Android
- 96% of Fab’s mobile orders are iOS, 4% Android
- And, you guessed it, 96% of Fab’s mobile revenue comes from iOS, 4% from Android.
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