25
Jan

Knock-Offs Are Bad Design

Here at Fab.com we’re all about good design.

Authenticity is part of our soul.

We guarantee that every product we sell is authentic and that we are authorized to sell it.

We offer our own unique graphic designs on website.

Everything is home grown and original.

That’s what good design is all about.

Being true to designers, creators, and customers.

That’s why I take it as a personal offense when I see would-be competitors just blatantly and openly rip us off.

In the last month we’ve seen no less than 7 Fab copycats.

3 of them have gone as far as to copy almost exactly key elements of our website design.

We’ve come across screenshots from these copycats that include our own design elements and even our own Fab employees.

The worst offender is a new company, bamarang, operating out of the UK and Germany from the infamous Rocket Internet - Samwer brothers.  Their site is not just a copycat, it’s frankly just stealing our unique Fab design elements. 

Fab Design


bamarang rip-off

Fab Design

bamarang rip-off


Let me put bamarang and the other copycats on notice. Ripping someone off is not going to work in this space. Knock-offs are just bad design. Users will see right through it. Such tactics may work in some industries, but not in design.

In design, customers are smart and customers value real authenticity.

Do something original or don’t do anything at all.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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