Fab Celebrates 2 Million Members With Major New Browsing Innovations, Open Membership, & International Expansion Plans

Any day now Fab will surpass 2 million members. We’ve added more than 400,000 new members in the past 30 days and doubled our membership since November.

We’re so excited about it that we’ve decided to celebrate today with a series of new features and announcements designed to make great design discoverable and attainable by even more people.

1. Introducing Fab Shops.

One of the most interesting user experience challenges of running a flash sales website is layering on more products and sales without diminishing the browsing experience. We have ambitions to grow from 3500 products live on Fab at a time to tens of thousands, but without losing the excitement and discovery that Fab has become known for.

Today we are launching Fab Shops, a unique new browsing innovation that enables Fab members to visually browse Fab products by “shops” organized around product categories.

At the top of the Fab main sales page users will now find a new section, Featured Shops. Here, users can visually browse all of the products currently live on Fab by shop categories. The items in the shops change daily as new sales go live or expire.

We’re launching today with more than 20 shops:

In addition, users can now browse all the products on Fab by shop, color, and price.

And then, also sort within a shop by price, best selling, and most faved.

This is just the start. We’ll be expanding to 10,000+ SKU’s on Fab immediately and introducing even more innovative ways to browse and discover them. iPhone, iPad, and Android version of Fab Shops will launch in the next few days as well.

2. As of today, Fab.com is now open for anyone to join. No more waiting list. No more invitation only. Come one, come all. We believe that design should be approachable and affordable for everyone.

3. International Design Lovers, Here We Come!

One of the loudest requests we’ve heard from our users is for Fab to start selling and delivering our design inspirations outside the U.S.

-We’ll be launching in Canada in days, not weeks.

-We’ll be in Europe very soon. Bradford and I were in Berlin, Brussels, and Paris last week laying the plans and putting the teams together. Expect more news on this very soon.

Smile, you’re designed to.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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