Over the past few weeks we’ve seen a dramatic shift in how people get to Fab.
Just 2 months ago — as recent as November 2011 — nearly 50% of Fab’s traffic came via our daily emails to our members.
Fab Visits November
In January 2012 we saw direct visits overtake email-driven visits for the first time.
We believe that the rise in direct traffic is because of 3 reasons:
- Mobile visits now account for nearly 1/3 of all visits.
- More and more people are just typing in www.fab.com into their browser at 11am ET / 8am PT each day instead of waiting to click on our emails.
- With 2 million members now, growing by 450,000 in January 2012 alone, we’ve reached a bit of a tipping point in general awareness of Fab.
Also notable is the rise of Pinterest as a traffic source for Fab. While still relatively small and accounting for .68% of all visits, Pinterest doubled as a percentage of visits in January and remarkably overtook Twitter links to claim the #7 spot.