09
Feb

Fab 2.0 for iPhone, iPad, and Android

The Fab team is rolling out a big thank you gift today to our 2 million plus members:

Announcing Fab 2.0 for iPhone, iPad, and Android.

Since launching our mobile apps this past October, we’re quickly learning about the power of mobile commerce.

  • Mobile now accounts for 25% of Fab orders on a daily basis.
  • iPhone members purchase at twice the rate of web members.
  • iPad members purchase at more than 4 times the rate of web members.

Fab 2.0 for iPhone, iPad, and Android is a dramatic step in enhancing the way our members are able to browse and discover great designs. This is part of our bigger plan to grow from about 3000 unique sku’s on Fab at end of 2011 to tens of thousands by end of 2012.

Put simply, Fab will be the #1 way for people to discover great design.

New features in 2.0 include:

  • Improved home page and overall navigation, designed to help users more easily discover products. 

  • Fab Shops: Browse products via ‘Shops’ organized around product categories 

  • Browse and discover products by color, shop, and price range 

  • Sort products by price and popularity

We think it will make you smile.


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About

Betashop is the website of Jason Goldberg,
founder & Chief Executive Officer at Fab.com.

Prior to founding Fab, Jason was Chief Product Officer at XING AG and before then he was founder and CEO at socialmedian (sold to XING AG) and Jobster. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile.

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