Feb
Fab Launches 5 New Weekly Specialty Shops - Evening Sales
Fab is growing fast. Crazy fast. 8 months ago we didn’t even exist. Today we’re at more than 2 million members and growing faster than ever.
We’ve got one big thing we’re trying to be the best in the world at: Fab.com is design. We believe that everyone, everywhere can benefit from good design.
Quite simply, we’re on a mission to make Fab the world’s most valuable design resource.
When we launched back on June 9, 2011, we really had no idea how far our model would extend. We had a hunch that good design existed everywhere, in all categories, and at all price points, but we really didn’t know what our members would take to.
Our model for picking products and categories is to find great stuff we love, throw it up on the site, and see what works.
Along the way we’ve learned a lot about what types of design objects Fab’s members are interested in seeing more of. We’ve learned this from monitoring our sales, analyzing the number of social media shares, studying the data, and through user surveys.
Based on that feedback Fab is launching 5 new vertical Weekly Specialty Shops in categories our members have asked to see much more of.
Fab’s weekly specialty shops sales start at 7pm ET / 4pm PT Monday thru Friday, and the sales last for 7 days.
The new Fab Weekly Shops are:
- Vintage Modern Mondays - launches Monday February 20th and then weekly thereafter. Featuring vintage finds hand-picked by Fab’s curators.
- Fashion Tuesdays - launches Tuesday February 21st and then weekly thereafter. Featuring the best in independent fashion for women and men.
- Kids Wednesdays - launches Wednesday February 15th and then weekly thereafter. Featuring the best in kids design products for parents and their children.
- Pets Thursdays - launches Thursday February 16th and then weekly thereafter. Featuring the best in well designed pet products.
- Foodie Fridays - launches Friday February 17th and then weekly thereafter. Featuring great designs in edibles, prep, and kitchen essentials.
Each new weekly shop will feature several sales and hundreds of products. Here, for example, is what The Kids Shop launching Wednesday at 7pm ET / 4pm PT will look like:
Along with the launch of Weekly Shops, we’ve also released a major update to our email notification preferences so that Fab members can decide which shops they want to opt-in and out-of receiving emailers on:
This is all part of our broader strategy to make Fab the world’s #1 place for design.
With the addition of weekly shops, Fab will now have:
- Daily 3-day flash sales featuring design objects from an eclectic mix of categories and price ranges.
- Weekly specialty shops in specific verticals: Kids, Pets, Foodie, Vintage, and Fashion.
- Month-long pop-up shops around specific themes, like The Milton Glaser shop.
At the end of 2011 we had about 3000 unique products on Fab each day. Soon we’ll be well above 10,000. All while preserving the curation and stellar browsing and discovery experience Fab’s members have come to rely on us for.
Smile, you’re design to.
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