We’ve got a simple formula at Fab: Find one thing you can be the best at and do that one thing better than anyone else in the world.
Our one thing is design. We’re on a mission to establish Fab as the world’s most valuable design resource. We believe that that’s an Amazon-sized business opportunity. Yes, we’ve got big ambitions.
Our brand goal is to make Fab synonymous with design. We want people to think design and think Fab, think Fab and think design.
With that goal in mind, we recently set out to find a Chief Marketing Officer who could take over Fab’s marketing from myself so I can focus more on what I do best, product. Today, Fab has achieved more than 2.5 million members in less than 9 months. We’ve just had our best month ever in February, beating our stretch plan by 25% and selling even more than we did during the holidays - in a short month! We went looking for a seasoned marketing exec with a well-designed blend of analytics, brand building, and humor, who could take our already torrid growth and accelerate it even further. And, especially, someone who just gets shit done.
We’re thrilled to announce that Scott Ballantyne is joining Fab as our Global Chief Marketing Officer.
I’ve known Scott for 10 years now, ever since I worked with him on launching Blackberries at T-Mobile back in 2002. Since then I’ve gone on to start companies and Scott’s gone on to build global brands. Throughout, we’ve stayed in touch, celebrated each other’s progress, and developed a deep professional friendship and mutual respect and admiration.
Scott Ballantyne is a globally respected senior marketing executive. He has 25 years international customer acquisition and brand building experience in both large and niche brands, consumer facing and enterprise categories and he has lived and worked in 3 continents.
For the last year, Scott was the Chief Marketing Officer of NYSE listed Vonage. There, he delivered annual subscriber growth of 8% in a tough market while reducing the overall cost of acquisition by 12%. Most recently he launched Vonage on iPhone and Android, and the Vonage Extensions product - extending the unlimited international calling value proposition to subscribers mobile phone. He also built 3000 new retail POPs by deals cemented with Best Buy, K-Mart and Sears.
Immediately prior to Vonage, Scott was SVP at Tendril, a Venture-funded Clean Energy start-up in Boulder, CO. As a key member of the leadership team Scott was responsible for the overall consumer and enterprise value proposition creation, development and deployment. During his time at Tendril he grew revenues 300%, won 8 of 9 GLOBAL RFPs in which Tendril bid, and won best-in-show at world’s largest energy show.
Before Tendril, Scott was the VP & GM of North American consumer-direct for HP’s PSG division. In this capacity he had full P&L responsibility. Major accomplishments included: Growth in the business from $500M to more than $800M in less than 2 years, taking the division from losing money to a Net income profit of 8%, and driving 20% out of the marketing budget by investing in more efficient marketing vehicles and channels.
As noted, Scott also is a former SVP Marketing at T-Mobile USA where his number 1 accomplishment was driving the highest volume of RIM Blackberry sales than any other wireless carrier in the world. Through relentless customer-insight gathering his team produced the 1st “Blackberry for the masses” and drove sales, ARPU and LTV higher than any other single device in the company’s portfolio.
Scott also has experience with start-ups and new product offerings at Asia Global Crossing, Dell and Motorola. At Dell, for example, he led the charge that took Dell from 6th place in global marketshare in the Laptop category to 1st in less than 18 months.
Alright, alright, I can go on and on forever. Short story is that Scott’s awesome. He’s got the right mix of experience, passion and charisma. He’s Fab.
Welcome to Fab Scott!
Smile, you’re designed to.
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