Sep
User interface is what takes data and turns it into information, and that’s all you do if you’re a web company. You transform data. It doesn’t matter how hard the math was you had to do to transform the data into its final form, if you can’t get your user to understand the meaning of that transformation you have fallen at the final hurdle….programmers often do not care for user interface problems because they think they’re not “hard” and hence not interesting. Because coding an interface can be relatively simple, I think many assume that the problem itself is simple. If your interface was simple to write, it’s because you’re ignoring edge-cases and pushing the cognitive load to your users, making it hard to read and a pain to use.
User interface is the softest of problems, and thus the hardest to get right. It is also completely critical to your web company. You’re nothing but a user interface, so get it right.
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