"Narrow it down. Complexity creeps into startups like weeds into a garden. Good ideas often die the Death of a Thousand Features. A company often aims for a bullseye and misses the dartboard altogether. To counteract these tendencies, narrow your company down until you can describe it in three words. Successful companies thrive by following a simple, easy-to-understand mission, especially in their early days. Pick a three-word monicker and stick to it. While your execution may change, your premise should stay consistent."
—Christian Perry: 7 Things I Learned From My Startup Failing
