Fab Expands Across Europe - Now Serving 16 Countries

Design is a universal language. It’s a lifestyle. Great design exists in every country and in every region of the world. An essential part of our vision is to help people everywhere benefit from great design.

Fab launched as fab.de in Germany and Austria in February 2012 and we’ve been growing really fast ever since.

In April fab.de customers made 17,400 design purchases from Fab, up from 7,000 in February. That’s on top of 100K+ orders/month in the U.S.
We now have 600,000 Fab members in Europe, up from 115,000 at the beginning of February. That brings our worldwide total to nearly 4 million.
And, we’re just getting started. Today, we enter phase II of Fab’s European rollout.

Graph: Fab.de Orders by Month

Starting today, Fab will be available in 13 more European countries - in English language - in addition to Germany and Austria. That makes 16 total Fab countries including the U.S.

So what does this mean?

As of today, people from the UK, France, Ireland, Spain, Netherlands, Belgium, Finland, Romania, Slovenia, Slovakia, Luxembourg, the Czech Republic and Estonia can now discover and buy everyday designs from Fab in English. Just go to Fab.de, create an account and we will ship it to you!
Sweden, Poland and Cyprus are following as soon as of next week
We will be making strategic investments in the coming weeks to spread Fab even further across Europe, in more languages and with even more local products.

Smile, you’re designed to - all across Europe.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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