Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here periodically.

For more regular updates please follow me on Twitter.

Introducing Fab 3.0 - Designed to Make You Smile Even More

It’s still hard to believe that we launched Fab less than a year ago, on June 9, 2011.  

4.25 million members and 2 million orders later, we’re still focused on our one thing: 
Make people smile.  

So far we’ve been making people smile to the tune of 3.1 products sold per minute.

Today, with Fab 3.0 we’re taking it even further.

Before I jump into the features I just wanted to express how sincerely humbled we are by all of the progress Fab has made this past year. We have this belief that we’re building something much more significant than an e-commerce website. Fab is design. Our job is to design the best user experience imaginable for people to discover beautiful everyday stuff. It’s so rewarding to see people take to it. And, it’s still just the beginning of our plan to make Fab one of the world’s great brands.

Fab exists for one simple reason: To make you smile

Every day we set out to delight youinspire you, make you laugh, and give you something to look forward to. We strive to provide the best designed website and apps, selling the best designed products, delivered with the best designed service. We want you to literally LOVE your every interaction with Fab.


Today we’re launching Fab 3.0, a major release of new features and benefits designed to further position Fab as the best place to browse, discover, and shop with friends. We typically launch improvements to Fab’s website and apps daily, but with Fab 3.0 we are bundling several major new features into an entirely fresh and enhanced user experience.

  • Fab 3.0 is live today on the Fab.com website in the U.S. 
  • Fab 3.0 will make it to Fab’s mobile apps in a couple of weeks.
  • Fab 3.0 will be further rolled out across Fab Europe as well later this year.

Here are just some of the more than 100 enhancements and new features in Fab 3.0:

1. We Just Reinvented Social Shopping. Again. 

Part of our vision at Fab is to take the offline shopping experience of browsing and shopping with friends and not just bring it online, but also dramatically improve on it.

Since launching the Fab Live Feed in December — a live dynamic visual feed of what Fab’s members are buying, faving, and sharing — we’ve seen 15% of all visits to the Live Feed result in a purchase. That’s crowd-sourced shopping adding value. Put another way, about 5% of Fab’s member visits result in purchases, so having a member engage with Fab’s live feed makes them 3 times likelier to make a purchase. Again, that shows that social shopping can add value.

Today, we’re taking social shopping up a notch.

First, in addition to viewing a live feed of all Fab activity, Fab’s members can now filter their feed to just see what their Facebook friends are faving, sharing, and buying.

Here’s what my own friend feed on Fab looks like right now:

You can also now filter the Fab Live feed by Category to see what people are buying or faving or sharing right now in a particular category (like furniture or jewelry) - or what products are Trending the most right this minute across all of Fab.

You can also now see prices of products and buy them directly from the live feed. This makes it really easy to quickly browse the live feed and add stuff you love to your cart.

Oh, and sorry Google Plus, but you’ve been replaced with Pinterest on Fab. Fab was already getting 2% of our daily visits from Pinterest. Now we’re embracing Pinterest in a big way.  Fab members can easily Pin any product they see on Fab. We’ve also adding Pinning activities to the Fab Live Feed.

2. Find Everyday Design. Like Never Before.

Our ambition is to deliver the best designed user experience. We aspire to make online product discovery fun and engaging. I’ll put it really simply: If you know exactly what you want, go to Amazon; if you want to browse and discover, come to Fab.

We’ve also taken big steps in this release to dramatically improve the way Fab’s members can find and discover great everyday designs.

First, we’ve streamlined our navigation to focus on discovery of sales, categories, and products.

The main page on Fab.com can be accessed by clicking the Fab logo. There, we have a new section, Featured Today, which shows a constantly updating blend of featured sales and categories based on what’s hot on Fab today.

You’ll also notice that we’ve cut down on the number of items in the top navigation, while adding in search. Yes, Fab fanatics: Search Fab! You can now search and browse all of Fab by product type, category, color, price, designer name, and sale.

We’ve also added a new sub-navigation to provide quick access to the 9 most popular categories across all of Fab.

And, then there’s my personal favorite part of the new navigation, the Fab Ticker.  The ticker shows a constantly updating feed of the recent activity on Fab, as it happens.

Here’s a nifty summary of the new navigational features.

3. Smile. You’re Designed To.

Finally, we’re adding an entire new section to Fab, something we call the Smile Pages.

We’re quite serious about this “make people smile” stuff. It’s not just our mission, it’s our entire reason for existing as a Company.

The smile pages will be featured in the top navigation bar, providing members with 1-click access to some of the best of what is Fab.

There, members can discover today’s most popular designs.

Get help.

Discover what it means to be chosen as a Fab Design Partner.

And check our the latest news and notes from our blogs.

We’re Just Getting Started.

While we’re thrilled to be rolling out all these great new features and benefits, this really is just the start. After today’s launch of 3.0, immediately we’ll be embarking  on even more ways to help our members discover thousands of great everyday design products easier, faster, and more social than ever before. We really do believe that we are still in the very early days of reinventing online commerce to better match the way people love to shop: casually, with friends, and with a whole lot of wow. 

Before Fab, there were plenty of places online to go to when you knew exactly what you were looking for and you just wanted to find it and buy it based on price.  Fab is reinventing the other 80% of shopping: When you just want to discover and browse and be amazed by great stuff. We call it the adventure of the hunt. And, we’re just getting started.

Smile, you’re designed to.

(Check out this awesome interview with Bradford posted today by Fast Company). This is what Fab is all about.

  1. reapandprosper reblogged this from betashop and added:
    Fab.com 3.0
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