03
Dec
Consoles try to turn people into gamers. They attempt to suck outsiders into the gaming culture so that they play on gaming specific devices in gaming specific contexts. The new generation of social, mobile, casual and web games integrate seamlessly into a person’s existing life. Instead of asking the player to set aside 2 hours in the evening locked into staring at the output of a big clunky box, they offer players a chance to relax during while waiting for the bus. Instead of asking “how do we create dedicated gamers”, we ask “How can games enhance your current life.
- Lost Garden: Three False Constraints
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About

Betashop is the website of Jason Goldberg,
founder & Chief Executive Officer at Fab.com.

Prior to founding Fab, Jason was Chief Product Officer at XING AG and before then he was founder and CEO at socialmedian (sold to XING AG) and Jobster. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile.

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