One of our big initiatives this year at Fab is to grow the number of products available on Fab from around 2200 at the end of 2011 to more then ten thousand by the end of 2012. Today we’re approaching 10,000 products on Fab already.
This is a big part of our strategic push to be Everyday Design. We want Fab to be the global brand that represents everyday design.
Put simply, this is part of our purposeful evolution from being a design flash sale website in 2011 to being the world’s best destination for everyday design in 2012 and beyond. We want you to be able to turn to Fab on any day at any time and easily find a lamp, a bed, a tee shirt, a necklace, a pet toy, etc. We want Fab to be the go-to place for colorful, fun, witty, and exciting product discovery of the everyday stuff in your life.
Now, that’s also an interesting design challenge. As a UX designer myself, it’s a fun and exciting challenge to try to dream up and implement user experiences that make discovering and browsing tens of thousands of products as fun and simple as wading through 2200. We don’t want Fab to be just another online catalogue. That’s why we’re rethinking and re-imagining the entire product discovery process.
Today we took a big step in that direction by adding some simple and easy to use browsing, filtering, and sorting tools.
I’ll demonstrate how it works through an actual example.
Earlier today I was checking out Fab with the hope of buying a cool tee shirt for my 9 year old nephew, Max.
The first thing I did was check out Fab’s social discovery engine, our Live Feed.
There, the first thing I notice is that another Fab user recently bought a a pretty cool Guinea Pig Face Tee Youth.
But I know that Max’s favorite color is red, so I want to see what other Kids Tees might be on Fab.
So, I then check out the new sub-navigation on Fab which shows that under Kids we have an entire section now for Boys.
Alright! Now there’s a bunch of kids Tees.
But, Max loves red, so let’s narrow that down some more.
There we go!
Congrats Max! You’re getting a new T Rex Tee shirt, Red!
While I’m at it, my niece Aliza could really use a new desk, and Aliza loves Pink.
>Desks & Workspace
And there you go. Fab now has created the ability for us to support 10,000+ products living on the site, all easily discoverable.
Much, much, much more to come in this area in the week and months ahead. We’re constantly looking for ways to improve the browsing and product discovery experience.
Smile, you’re designed to.