Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here periodically.

For more regular updates please follow me on Twitter.
Talking to the Rackstars Thx for sending all those packages! Bradford tries out the forklift These racks will all be filled up with products in less than a month for Fab Holidays 2012 Rackstar Beardo sold today & shipped today! Fab Values Big banners at The Rack Ship It! Smile, you're designed to.

Welcome to The Rack! Today was a historic day for Fab. Today, just 15 months after launching our website to the world, we opened up The Rack, Fab’s first Fab-owned and fully Fab-operated warehouse. (The Rack is operated by our Rackstars. Duh!)

And, we’re live, shipping already to Fab’s 5.5M U.S. customers. Today we shipped items from The Rack. Beardo: Sold today on Fab; shipped today from The Rack. Amazing. In just a few weeks The Rack will be full of most of the products shipping to our U.S. customers for Fab Holiday 2012.

This is a huge development for Fab and an even huger development for Fab’s customers. Items that are at The Rack can ship anywhere in the U.S. in 1 to 5 days for the holidays. And, by this November, 70% of what Fab sells will be coming from The Rack. Fast. To. You.

Exciting times!

Smile, you’re designed to.

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