At @Fab we believe that the best user experience gets out of the way.
For 15 months now, visitors to the Fab.com website have had to login in order to view the products on our website. This helped us gain 7 million registered members, but it was not a great user experience. Great user experiences get out of the way and help people get shit done. Our mobile experience has not required login — that was the right way to do it.
As we get 50% of our signups from social sharing, having this signup requirement to view products was really frustrating to users and shooting us in the foot. There’s not much worse than getting excited about a product your friend shared on Facebook or Pinterest or Twitter, then clicking through to view and buy the product and getting a huge login blocker. Lame. This was a huge source of complaints on Facebook and Twitter.
There are now nearly 10,000 products on Fab every single day. Why are we hiding them?!?! Duh! We want nothing more than for people to come to Fab and discover and find everyday amazing design finds that make them go Wow! (Btw. Ikea boasts having 9500 products on their website.) We’re building the world’s greatest design store. We should be making it as easy as possible for people to shop it! Again, just get out of the way.
So, today we’re putting our customers first, and we’re fixing this.
We’ve always said that Fab will win in the long term by putting the best interest of our customers first. It’s not about us. Today we’re doing one of those walk-the-talk things.
Here is what the Fab.com homepage looks like now. You can browse the entire website and participate in the Fab social commerce experience without any login required. An account is only needed if you want to add a product to your favorites or buy something.
The Fab Live Feed - Logged Out.
Example Product Page - Logged Out.
The signup to browse requirement is now removed from Fab.com in the U.S. We’ll do the same in Europe in 10 days.
Smile, you’re designed to - without registering.
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