Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here periodically.

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Fab & Quirky: A Case Study In Business Development At Startup Speed in 2012

It goes down like this.

  1. On Monday September 10, 2012, 3pm EST, Fab + Quirky sit down for the first time in several months to brainstorm product design ideas. 
     
  2. At the end of the meeting I turn to Ben Kaufman, Founder & CEO of Quirky, and ask him: “You guys doing anything for the iPhone 5 launch on Wednesday?”
     
  3. Ben: “Yes, we’re planning a 30 hour special Quirky event to solicit design ideas for accessories for the new iPhone.”
     
  4. Me: “Can we team up on this?”
     
  5. Tuesday September 11, 2012: Fab and Quirky get to work designing the collaboration to be announced the next day.
     
  6. Wednesday September 12, 2012, 3pm EST, Apple’s announcement event ends.
     
  7. Wednesday September 12, 2012, 3pm EST, Fab emails its 5 million U.S. members encouraging them submit and vote on iPhone 5 accessories design ideas on Quirky.


     
  8. Tonight, Thursday September 13, 7pm EST, the best design ideas will be chosen at a special Quirky Eval
     
  9. Friday September 14: After Quirky’s newest inventors have been selected, a real-time design workshop will begin, with Quirky designers and members collaborating round-the-clock to design and refine each invention pick into a final Quirky product.
     
  10. Saturday September 15: Ben Kaufman himself will fly the results (3D models, renders) of this design process to Quirky’s factories to get the manufacturing process kicked-off.
     
  11. Wednesday September 19, 3pm EST, just 7 days after the iPhone 5 was announced,  Fab launches a special sale featuring the newly design accessories.

 Smile, you’re designed to.

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