06
Jan
Customer development is the idea that instead of building something and hoping people use it, you find a market (an abstract set of customers defined by common needs) and then build a product for them.
- towards a repeatable and practicable strategy for customer development «  Zachary Burt’s Blog
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About

Betashop is the website of Jason Goldberg,
founder & Chief Executive Officer at Fab.com.

Prior to founding Fab, Jason was Chief Product Officer at XING AG and before then he was founder and CEO at socialmedian (sold to XING AG) and Jobster. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile.

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