"social networks: if they are not grounded in worthwhile content, then they are doomed to be irrelevant. That said, remember that entertainment is content.
We network around content production and content recommendation. The reason this works is that the people we want to follow us, and the people that we want to follow, all have the same value system - we all value similar content.
We network without the networking.
Content is the new business card and link sharing is the new handshake.
"