Fab Launches Its Social Commerce Platform Across Europe

Fab has experienced tremendous growth in Europe since we first launched in February.

Fab Europe now has 2 million members.
Fab Europe is on pace to represent about 30% of Fab’s entire 2012 sales.
We now have nearly 200 people on our Fab Europe team.

Order Growth has accelerated.

Revenue Growth has accelerated.

And, while Fab Europe started in February in German-language only, and only serving the Germany and Austria markets, we’ve rapidly been growing our presence across the EU, with countries outside of Germany now amounting to 25% of monthly sales.

The most remarkable thing about all the tremendous growth of Fab in Europe is that we’ve basically been doing this with one hand tied behind our back.

You see, we’ve been operating Fab in Europe on a legacy 3rd-party technology that is far inferior to the core Fab technology we built ourselves and operate in the U.S.

All that changes today.

Beginning today, Fab Europe is now on the full Fab Social Commerce Platform.

And, beginning today, everyone in 26 countries in North America and the EU can access Fab at the same URL: Fab.com. Shortcut for EU = http://eu.fab.com. (Note: Fab does not currently operate in or ship to France).

Many companies take years to extend their technology globally.

It took us 6 months.

Yup, in just 6 months our development team took our Fab home-grown technology platform international.
This brings more than 500 new features and benefits to Fab in Europe, including:

Social Commerce. At the core of Fab is a social commerce engine which has led to 50% of our members in the U.S. joining from social sharing and extraordinary high engagement levels. Fab Europe now gets the Fab Live Feed, the Fab Social Ticker, and numerous other features that are powered by Fab’s social relevance engine. In the U.S. we’ve found that users who participate in Fab’s social features generate twice the lifetime value.  

Key benefits: 

Shop with friends! Fab users can easily discover and share what their friends are buying, faving, tweeting, and pinning.  
Social discovery. Fab users can now easily discover what products are most popular in real-time across all Fab users. 
It’s never been easier to share. Fave any product on Fab and have it easily featured on your Facebook timeline so your friends can discover your latest design find.

Mobile Commerce. All of Fab Europe will be brought onto Fab’s mobile apps in the next 2 weeks. In the U.S. we now get about 30% of daily visits and revenue from our mobile apps. We’re thrilled to bring the Fab mobile experience over to Europe for the first time!
    

The Industry’s Leading Product Discovery Engine.
Featured Today. Browse By Category. Browse by Color. Browse by Price. 

Search. Fab’s robust search engine enables people to easily find the exact product or category of product they are looking for.

 

No Registration or Login Required. We believe that everyone everywhere benefits from everyday design — and you shouldn’t have to login or create an account to find it.

In all, we just added more than 500 new features and benefits to Fab in Europe.

And, we’re just getting started.

 Smile, you’re designed to.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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