Mobile First

We started thinking about Fab as a mobile-first company about 7 months ago. At the time we were seeing about 20% of our daily sales coming from Fab’s mobile apps. We envisioned a day in the not too distant future when more than half of Fab’s sales came from mobile.

2 weeks ago we launched Fab’s all new mobile apps and they have zoomed to the top of the download charts.

And, today, that vision of Fab as a mobile-first company is a lot closer a lot faster than we ever imagined.

This weekend 40% of Fab’s sales came from our mobile apps.

And, we’re just getting started.

Smile, you’re designed to. Wherever you are.

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  1. markdrasutis reblogged this from betashop