We started thinking about Fab as a mobile-first company about 7 months ago. At the time we were seeing about 20% of our daily sales coming from Fab’s mobile apps. We envisioned a day in the not too distant future when more than half of Fab’s sales came from mobile.
2 weeks ago we launched Fab’s all new mobile apps and they have zoomed to the top of the download charts.
And, today, that vision of Fab as a mobile-first company is a lot closer a lot faster than we ever imagined.
This weekend 40% of Fab’s sales came from our mobile apps.
And, we’re just getting started.
Smile, you’re designed to. Wherever you are.