Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here once per quarter. For more regular updates follow me on Twitter.


Jared Cluff and I always say that online advertising is all about finding a gap and exploiting that gap until others figure it out, and then the gap closes up, so you move on to finding another gap.

A few months ago we figured out that men’s underwear display ads convert really well on Facebook. So, Fab ran a ton of butt ads.

Butt, it looks like that gap is closing up now.

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