Data: Fab Mobile Sales By Day & By Time Of Day

We’re rapidly establishing Fab as the world’s first truly mobile-first physical goods retailer. The past few weekends more than 40% of Fab’s sales have come from mobile.

Soon, we expect full days where mobile is more than 50% of our sales.

As we brace ourselves for hurricane Sandy here in New York City, what better to do than dig into some more numbers on how Fab’s customers shop on mobile vs. web.

Today we look at Fab’s mobile sales by day and by time of day. It’s fascinating stuff.

The data shows that mobile is strongest in the early morning and evening.
Accessing Fab via web browser is clearly an at-work activity.
Mobile sales is actually more than web sales early Saturday mornings and 44% of all sales Saturday evening.
Mobile is above 40% of sales on Sunday mornings, stays strong throughout the day on Sunday, and grows from 35% of sales Sunday night to 38% by Monday morning.

It will be interesting to see how this develops and evolves over time. I’m betting we’ll see more 50%+ mobile day-parts within the next few months.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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