Hurricane Sandy & Fab. Tuesday October 30, 2012.

Here’s a short update on Hurricane Sandy & Fab as of 3:30 p.m. on Tuesday October 30, 2012.

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Fab HQ. Fab’s headquarters are in the West Village of New York City, at 95 Morton Street. Our offices are 1 block from the Hudson river and our street and building were impacted by the storm. Our office is currently without power and it is closed until further notice. As our offices are on the 5th and 8th floors of the building, we are hopeful that there was no interior damage.

Fab Warehouse. Fab operates out of two warehouses in New Jersey. Both of our warehouses are currently without power and thus are closed. As such, we are unable to ship packages today. We hope to have power restored to our warehouses very soon.

Fab Team. About 1/3 of Fab’s employees are currently without power. The other 2/3’ds of us with power are welcoming those without power into our homes. There’s this beautiful, heart-warming email thread amongst Fab employees called, “Team Together” where team members with power are offering up their homes. It’s special. We’re a Fab Family.

As I write this 12 Fab team members are huddled around my kitchen table working on out recovery plans and our holiday shops. Hotel Betashop (my couch!) is open tonight too!

Fab Website, Apps & Customers. We are doing everything possible to maintain a business-as-usual approach to Fab during these challenging times.

We are launching daily new offerings in the morning and evening, as usual. There are currently 10,000 products on Fab and there will be 1000+ new items added to Fab daily.
We will launch our Holiday Shops on November 1st as previously scheduled.
All Fab packages will ship as soon as humanly possible. Our teams are unloading packages in the warehouse as I write this and shipments will go out ASAP.

I will let everyone know as soon as we have more news. We’re hopeful that power will be restored very soon.

Even in tough times, it helps to smile. We’re all designed to—more than ever.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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