Data: Holidays 2012 Off To Super Strong Start vs. 2011, up 298%.

Strong demand for men’s hats and scarves, outerwear, digital prints, necklaces, unique novelty items, technology products, gadgets and mugs and glasses as Holiday 2012 gifts has helped Fab, the place for everyday design, lift sales 298% from a year ago during the first 15 days of November.

Sales in the first 15 days of November 2012 averaged nearly $500k per day compared to $160k per day during the same period in 2011.
Fab has seen its overall conversion rate of visits to purchase grow by 50% from 4% to 6% during the first half of November 2012.
Mobile sales made up 33% of sales in the first half of November 2012, compared to 15% during the same period in 2011. iPhone and iPad sales hit record levels during the first 15 days of November 2012.
Average order value has increased by more than 10% daily since Fab introduced Free Shipping on all orders above $75, now a permanent feature.
Sales from repeat buyers — people who had purchased from Fab before — amounted to more than 60% of 2012 holiday sales so far.
Sales specifically from Fab’s 2012 Holiday Shop — a curated selection of our favorite 600 gifts — are up 400% vs. Holiday Shop sales at this time one year ago.

The Top 10 Breakout Hit Gifts of 2012:

Beardo - Fake Facial Hair Accessories.
Skip N’ Whistle - Smart Saucy Seasonal Wear.
Nespresso - Gourmet Espresso Makers.
Muk Luks- Plush Women’s Slippers And Boots.
Vintage Kantha Sari Quilts From India.
Lifelike Big Face Animal Tees - The Mountain Corp.
Urban Aviary - Absolute Gems.
Creature Cups.
Glove.ly - Touchscreen Gloves.
The Unemployed Philosophers Guild- Hilarious Pillboxes, Mugs & More.

And here’s a graph summarizing top sales by category so far.

Asked to comment, Fab’s CEO Jason Goldberg (that’s me!) said:

Smile, you’re designed to.

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joshelephants reblogged this from betashop and added:

I’m buying half this shit
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caterpillarcowboy reblogged this from betashop and added:

2 major takeaways for me from all of this impressive news: Men’s fashion & Men’s Shoes are the #1 and #2 categories...
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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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