Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here periodically.

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More Black-Friday Weekend Data

Here is some more data on Fab’s Black Friday weekend. (or, what we preferred to call Color Friday on Fab).

  • Mobile orders = 30% of total.
  • Mobile revenue = 35% of total.
  • iPad conversion rate hit an alltime high of 8%
  • Web conversion rate hit an alltime high of 9%
  • iPhone conversion rate hit an alltime high of 6%
  • Items per order hit an alltime high of 2.6
  • iPad led all devices in terms of items per order and average order size
  • Fab sold nearly $1M on Black Friday and more than $2.5M over the Black Friday weekend (Friday - Sunday). According to 3rd party data on Black Friday sales, that means that about $1 in every $1000 spent online this past weekend was spent on Fab. Not bad for a company in only its 17 month of operations. 
  • 2/3 of Fab’s sales from Black Friday to Cyber Monday came from repeat buyers.

And, we’re just getting started.

Here’s to a Fab Modern Monday.

Smile, you’re designed to.

  1. reneeboyum reblogged this from betashop and added:
    Black Friday stats…
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