More Black-Friday Weekend Data

26
Nov

More Black-Friday Weekend Data

Here is some more data on Fab’s Black Friday weekend. (or, what we preferred to call Color Friday on Fab).

Mobile orders = 30% of total.
Mobile revenue = 35% of total.
iPad conversion rate hit an alltime high of 8%
Web conversion rate hit an alltime high of 9%
iPhone conversion rate hit an alltime high of 6%
Items per order hit an alltime high of 2.6
iPad led all devices in terms of items per order and average order size
Fab sold nearly $1M on Black Friday and more than $2.5M over the Black Friday weekend (Friday - Sunday). According to 3rd party data on Black Friday sales, that means that about $1 in every $1000 spent online this past weekend was spent on Fab. Not bad for a company in only its 17 month of operations.
2/3 of Fab’s sales from Black Friday to Cyber Monday came from repeat buyers.

And, we’re just getting started.

Here’s to a Fab Modern Monday.

Smile, you’re designed to.

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Black Friday stats…
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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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