Here is some more data on Fab’s Black Friday weekend. (or, what we preferred to call Color Friday on Fab).
- Mobile orders = 30% of total.
- Mobile revenue = 35% of total.
- iPad conversion rate hit an alltime high of 8%
- Web conversion rate hit an alltime high of 9%
- iPhone conversion rate hit an alltime high of 6%
- Items per order hit an alltime high of 2.6
- iPad led all devices in terms of items per order and average order size
- Fab sold nearly $1M on Black Friday and more than $2.5M over the Black Friday weekend (Friday - Sunday). According to 3rd party data on Black Friday sales, that means that about $1 in every $1000 spent online this past weekend was spent on Fab. Not bad for a company in only its 17 month of operations.
- 2/3 of Fab’s sales from Black Friday to Cyber Monday came from repeat buyers.
And, we’re just getting started.
Here’s to a Fab Modern Monday.
Smile, you’re designed to.
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