Social & Black Friday - Cyber Monday

At least 25% of Fab’s record breaking Black-Friday - Cyber Monday sales can be traced back to social sources.

Facebook is far and away the biggest such contributor. About 20% of Fab’s revenue from this period came from users who originally joined Fab via Facebook.

Here is a list of the top social traffic sources to Fab during Black-Friday to Cyber-Monday. Note: this list that follows is of social traffic referrals during these 4 days, not revenue generated. We are not disclosing revenue from social sources beyond the 20% from FB at this point.

Black Friday - Cyber Monday social traffic to Fab:

65% of all social traffic came from Facebook.
20% came from Pinterest.
5% came from Twitter.
1% came from Coolhunting.
.5% came from svvply.
.3% came from Apartment Therapy.
.3% came from Reddit.
.3% came from this blog, betashop. Woohoo!
And then a very long tail of referrals.

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jefkalil reblogged this from betashop
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es» I believe that sites that make it easy to share (and in Fab’s case, incentivize you to) stuff on Twitter etc can...
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traffic originating from social will be majority for publishers, commerce, etc soon if not already….
rafer reblogged this from betashop and added:

Rafer sez: So, did Twitter deliver 0%...as IBM reported or do you believe Fab like I do?
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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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