When Does The Holiday Season End For E-Commerce Companies?

Coming on the heels of our 3rd million dollar sales day (yesterday), and our second consecutive $6M week, you can imagine that we here at Fab want to do everything possible to extend the holiday season as long as possible.

Which begs the question: When doe the holiday season end for E-Commerce companies? That is, when do consumers give up on the hope of buying online and getting it in time for xmas?

Last year Fab’s sales peaked around Black Friday - Cyber Monday and then fell off a cliff around December 17th as we just couldn’t guarantee to ship products fast enough.

This year, thanks to a huge product assortment (14,000 products vs. 2000), 75% of which are in inventory and able to ship in 1 to 3 days anywhere in the country, we’re extending the holiday peaks into December and we plan to keep it going all the way up until December 21st.

Over the past few days we are literally shipping out orders within just a couple of hours of them being placed. That’s an amazing experience.

Fab customers this year will be able to order products all the way up until December 19th and still get it in time for xmas using our standard FREE Shipping, and all the way up until December 21st using our expedited shipping options.

Simply put: That’s Fab!

And, we’re not stopping then either. We’ve got big things in store for xmas day itself and for the week between xmas and New Years.

Oh, and Valentines is just around the corner…

Smile, you’re designed to.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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