Fab Exclusive: Shop Now! Kate Spade Launches Its New Saturday Collection on @Fab. @katespadeny launches @ks_saturday

Big news! Kate Spade has just launched its new Saturday collection exclusively on Fab! Shop now, like it’s Saturday every day!

Fab is rapidly becoming a design-centric fashion powerhouse. While Fab is primarily known for fun, quirky, modern, and colorful products for your home, 20% of our sales now come from fashion and accessories.

With 11 million members in 26 countries, where 35% are under 35 – it’s no surprise Kate Spade hand-selected Fab to bring their new Saturday line to market. And Fab’s power goes beyond web-based e-commerce, 35% of sales are on mobile – the new frontier of shopping.

Fab is partnering with top fashion design house Kate Spade to launch their newest line – Kate Spade Saturday. Today, this new collection debuts on Fab – more than 2 weeks before its official roll out on store shelves and the Kate Spade site.

Just in time for the spring shopping season – Fab and Kate Spade are presenting a playful and sunny line full of staples like striped wedges, graphic home goods, poplin jumpsuits, vibrant iPhone cases and essential weekender bags.

You know how obsessed we are with bold, bright hues – so it should come as no surprise that we’re excited to be partnering with Kate Spade Saturday to bring this new colorful, patterned collection to market.

This partnership speaks to the future of retail – where consumers are focused on the experience, discovery and access.

There’s nothing like a line inspired by Saturday to put a smile on your face. And, at Fab we always want to make you smile.

Fab + Kate Spade = Not to be Missed!

Smile, you’re designed to.

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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