Introducing Fullscreen Fab: E-Commerce Innovation @Fab Speed

Just a few days ago, Fast Company magazine named Fab the #5 most innovative company in the world, for “evolving into the destination for design wares” and for leading the industry in e-commerce user experience.

Our reaction was: Holy shit. Yeah, we’re growing super fast at Fab (sales up more than 500% in 2012 over 2011), but we’re also a humble bunch and we know that we’re just at the very beginning of a long long Fab journey.

#5 most innovative company in the world? Those are some big shoes to fill! But, we are thankful that it’s a recognition of our constant rethinking and re-imagining of the e-commerce user experience.

So, we decided to whip up some quick innovation to show the world what e-commerce innovation looks like at Fab speed.

Just a few days ago we brainstormed an idea to create a “fullscreen” way to browse Fab on the web. The idea was to enable users to swipe iPad-like on the web through Fab’s products in fullscreen image mode, turning Fab into your very own design magazine.

From idea to hackathon to Ship It! in just a few days, I’m thrilled to announce that we have just launched V1 of Fab Fullscreen to all of Fab’s members globally. The entire project took just a few days.

Here’s how it works.

To Launch Fab Fullscreen: From any list of products on Fab, just click on the two red expand arrows in the top right corner of the product image.

Here are a 2 examples:

1. With help tip.

2. Standalone.

That will then launch Fab Fullscreen.

Fab Fullscreen enables you to browse products on Fab in large image format. The entire screen focuses on the large product image. All other features and navigation of Fab fade to the back.

You can easily browse through our entire catalogue just with a click of the right or left arrows.

See something you like? Click the heart to add it to your favorites. This adds the product to your bookmarks of favorite Fab products, for you to save for later and for you to share with the world.

We’ve also added a recommendations sidebar to Fab FullScreen: “You Might Also Like.” This presents similar products based on an algorithm that calculates what Fab’s members who purchased or faved the product you are looking at also purchased and favorited.

We are hopeful that Fab’s members will enjoy this latest innovation from Fab. For us, internally, it was a great exercise in going from idea to live product enhancements in just a few days.

We’ll be adding more features and enhancements to Fab Fullscreen in the coming days and weeks.

And, yes, we are just getting started.

Expect even more innovations from Fab regularly. We are constantly rethinking and re-imagining the e-commerce experience.

Smile, you’re designed to.

Fab

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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