05
Mar

Exclusive: Warhol Goes Pouf. @Fab + Quinze & Milan + Andy Warhol Foundation for the Visual Arts Reinvent The Brillo Box.

Fab is pleased to announce its collaboration with The Andy Warhol Foundation for the Visual Arts to introduce a foam Andy Warhol Brillo Box pouf, created by Quinze & Milan. 

Exclusive to Fab.com, these foam stools will be unveiled in-person at MOST in Milan, April 9–14, 2013. The first edition are now on sale on Fab.

The original Warhol Brillo Box sculptures from 1964 that altered western art, popularizing the ubiquitous and commercial, have now come full circle as inspiration for utilitarian objects destined to become design classics. Each is made of Quinze & Milan’s patented high density QM FOAM™ and screen-printed with the iconic Brillo logo.

“Fab’s discerning eye, democratic approach to design and love of art make them the ideal partner for this project and echo Warhol’s philosophy, best summed up by his own words, ‘Pop Art is for everyone’,” states Michael Hermann, The Andy Warhol Foundation’s Director of Licensing. “It is this democracy of design and connection with the world’s leading artists and designers that attracts millions to Fab.com”

Bradford Shellhammer, Founder and Chief Design Officer of Fab: “Andy Warhol’s philosophy provides much inspiration at Fab. Quinze & Milan are trusted partners who make designs that make people smile. So it goes without saying that Fab is immensely proud to be the launch partner for a project that takes our wildest dreams about what design can be and makes them a reality. With the Andy Warhol Brillo Box pouf, Quinze & Milan merges innovation and function with an artistic masterpiece, and makes it accessible to everyone. It brings a cultural icon back to the spotlight in a user-friendly form.”

Tom DeGres, CEO, Quinze & Milan: “For Quinze & Milan to be involved in such a prestigious project is both an honor and a showcase for our proprietary technology. The involvement and commitment towards the quality and integrity of this design from all the parties involved, show that we all share the same respect and passion for Andy Warhol’s oeuvre.”

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  1. thebeeobee reblogged this from betashop and added:
    Kind of want.
  2. monomaj reblogged this from betashop
  3. betashop posted this

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About

Betashop is the website of Jason Goldberg,
Founder & Chief Executive Officer at Fab.

Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

Fab is everyday design.

Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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