Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here once per quarter. For more regular updates follow me on Twitter.

Pivots. Financing. News. @Fab.

Let me take just a moment to clear up a couple of things about @Fab, as there seems to be a lot of chatter about us today in the Interwebs.

First, let’s talk Pivots.

We think that given our history (remember when Fab was a gay social network? we do!) we have earned some rights to use the word “pivot” a bit liberally here at Fab.

Yes, we are announcing some big new developments at Fab on Monday April 29. We’ve invited reporters. We’ve got 5 major new developments to reveal. And while pivot traditionalists might scoff at or speculate about our throwing the P-word around to describe our big upcoming announcements, the truth is that Monday marks a significant milestone in the evolution of Fab, a “reimagination” let’s call it, that began more than 14 months ago. And, as we do, we’ll keep on reinventing and reimagining Fab for as long as we’re at this. It’s what we do. We’re never content. 

You see, it was only back in June 2011 that we launched Fab. We sold $65k worth of product that day. Seriously. Less than 4 months later we had 1 million registered users. For a shopping website. Seriously. We quickly became the place for everyday design. We reimagined online shopping — as something that could be exciting and fun.  We tried to bring a little WOW to the world.  To help everyone, everywhere benefit from design.

22 months later, tens of millions of people in 28 countries turn to Fab for modern, colorful, fun products that make them stop and smile.


And someone buys something they love on Fab every 7 seconds.  

Next week we’ll do some pivoting. In a good way. To help Fab’s customers better discover what they love. Shop what they love. And love what they love.

Oh, and we don’t have anything to say today about any new financing for Fab. Despite any rumors. We’re too busy today focusing on making people smile.

Smile, you’re designed to.

More to follow on Monday April 29, 2013.

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