Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here once per quarter. For more regular updates follow me on Twitter.

Introducing the New @Fab Promise: Smiles. Guaranteed.


For the last month or so, we’ve been asking our customers how they feel about Fab. The feedback we’ve received has been humbling, and has got me and others here thinking about how we can make Fab better, for everyone.

We came up with a simple promise: The Fab Smile Guarantee. If anything about your Fab experience doesn’t make you smile, let us know and we’ll do whatever we can to fix it.


Today, as part of our Smile Guarantee, we’re introducing free returnsfree shipping (for orders over $49 and for all orders that take more than 5 days to ship — €49 in EU, £45 in UK) and price matching. That’s just the start. Our Smile Guarantee is our promise to you.

We’re also rethinking our emails to make sure every email we send is timely and relevant to you. We’ve heard you loud and clear on that one.

Your feedback helps us make Fab better. If you have any other ideas of how we can improve Fab, please email me personally at JG@fab.com to let me know.

Thank you for being part of Fab.

Smile, it’s guaranteed.

Jason Goldberg
CEO, Fab.com

Our new tagline communicates our promise to our customers:


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