Hi! I'm Jason Goldberg,
Founder & Chief Executive Officer at Fab. I write here periodically.

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Traffic Sources, Conversion Rates, Anatomy of Launching Fab.com

A lot of forces converged to make the launch of Fab.com a big initial success.  The result of which was that we outperformed our revenue plan by 400% on day 1.

Here are some of the details of our first day.

The chart below compares sources of visits and the relative amounts of revenue from those sources.  (The bottom scale is revenue, exact $’s not revealed).

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