14
Jun
Jun
5 Days of Fab.com, Email is King, Mondays Rock
Continuing in my push to be overly transparent about some of the numbers behind the launch of Fab.com, here are 3 new charts. The following data is after 100 hours of the site being live (we started 11am Thursday June 9th).
1. The death of email is greatly exaggerated. Email is delivering twice the traffic vs. any other source and 70% of the revenue thus far.
2. Email visitors convert to purchasers at the highest rates.
3. Conversion rates to purchase across all visitors doubled on Monday. Not sure yet if this is because of better product selection, more interested users, Monday being the best day for online sales, or something else (or all of the above).
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all new fab.com which...flash sale sites kitty...very...
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