12
Aug

The Fab.com Social Design Commerce Index: July 2011

Here at Fab.com we’re compiling some awesome data on the design industry and consumers’ tastes and interests with regards to design.

Our goal over time is to publish a regular “Fab.com Social Design Commerce Index” with data on what’s trending.

Here’s a manual version as a first step towards that.

TOP SELLING DESIGN CATEGORIES BY REVENUE - JULY 2011

Art was by far the top grossing sales category, generating about 1.8x the revenue of any other category. Jewelry scored 2nd, followed by Wearables.  Bags and Fitness (primarily bikes) closed out the top 5.

    • TOP SELLING PRODUCT UNITS SOLD BY TAGS - JULY 2011

    Each product sold on Fab.com is tagged by the Fab.com team according to the type of product.  Here are the top selling products by tags in July 2011:

    1. Accents
    2. Kitchen
    3. Wearables (e.g. T-shirts)
    4. Artwork
    5. Jewelry
    6. Serve
    7. Gift
    8. Tabletop 
    9. Bath
    10. Novelty

       

    GROSS REVENUE BY SOCIAL SHARING SOURCE - JULY 2011

    Fab.com added more than 130,000 members in July 2011 to bring our total to more than 400,000 at July 31st.  Most of these members were added via social sharing: emails from members to their friends, Twitter shares, and Facebook shares and likes.

    Which social sources performed the best?

    1. Member-to-Member Email invites resulted in 4 times the revenue of any of the other social sharing sources, and twice that of the other two combined.
    2. Facebook & Twitter essentially tied as social revenue sources. Notably, while both of these sources were smaller than email invites, both Facebook & Twitter drove significant 6 figure revenue for Fab.com in the month.

       
    3. It’s especially worth noting that there was one common theme to our top 3 performing sales in July:  Demi Moore tweeted about all 3 of them.


    REPEAT PURCHASERS - JULY 2011

    A whopping 40% of all Fab.com members who made at least 1 purchase in July went on to make more than 2 purchases in the month.  And, more than 33% of those who made 2 purchases in the month went on to make 3 or more on the month.

    Here’s a view of new vs. repeat orders in the month of July.

     


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    About

    Betashop is the website of Jason Goldberg,
    Founder & Chief Executive Officer at Fab.

    Jason founded Fab in 2011 with Bradford Shellhammer (Chief Design Officer) and Nishith Shah (Chief Technology Officer).

    Fab is everyday design.

    Fab’s mission is to help people better their lives with design. Millions of people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to share their favorite design inspirations. Smile, you're designed to.

    Some have called Fab "the fastest growing E-commerce company on the planet." We like to say we're just doing our best to serve up great design that makes people smile.

    Fab now serves more than 11 million members across 26 countries. Fab grew sales by more than 500% in 2012, one-third of which comes from users of the Fab mobile apps for iPad, iPhone, and Android devices. In February 2013 Fab was named the #5 most innovative company in the World by Fast Company. Fab won the award for Best E-Commerce Company of The Year at The Crunchies in both 2012 and 2011. It's all very humbling and inspiring. The truth is we celebrate our challenges more than our successes at Fab and we're really still just getting started.

    Fab is the fourth company Jason founded. Jason previously founded fabulis, socialmedian, and Jobster. In 2009, following the sale of socialmedian to XING AG, Jason was Chief Product Officer at XING, based in Hamburg, Germany. Before starting Jobster in 2004, Jason led product and business initiatives at both T-Mobile USA and AOL Time Warner. In a prior life, Jason spent 6 years working 100 hours a week for Bill Clinton in the White House.

    Jason is also an investor in and Board Member at RJ Metrics. He is also an investor in BlackJet and Twitter. Notable prior investments: TweetDeck.

    Jason is a product guy. He loves to blog, loves transparency, and loves trying to make people smile. Jason shares everything about Fab on his blog, betashop, at http://betashop.com.

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