betashop

"Up to 40 percent of our traffic comes from social feeds. You can’t force that. Social isn’t just a..."

Sat, 19 May 2012 19:41:08 +0200

“Up to 40 percent of our traffic comes from social feeds. You can’t force that. Social isn’t just a way to get something from the user; it’s a way to give value to the user. The traffic will come when you deliver a great experience.”

- Me. Quoted. Fab.com relaunches, and it buries other social shopping experiences | VentureBeat

"Imagine you’re shopping with your friends, and one of them picks up a shirt and says, ‘Oh, that’s..."

Sat, 19 May 2012 19:39:52 +0200

“Imagine you’re shopping with your friends, and one of them picks up a shirt and says, ‘Oh, that’s cute!’ We think we can replicate that online.”

- Me. Quoted. Fab.com relaunches, and it buries other social shopping experiences | VentureBeat

"Color is very important. People don’t give it enough importance. Color is what separates us..."

Fri, 18 May 2012 01:04:04 +0200

“Color is very important. People don’t give it enough importance. Color is what separates us from the boring, stale, and grey e-commerce sites out there. Color makes people want to laugh and makes them feel empowered. Most importantly, color makes people smile, and that’s what we’re about at Fab. We’re on a mission to remove boring beiges from the world.”

- Fab.com’s Colorful Founder Explains the Site’s First NYC Pop-Up - Interviews - Racked NY

"For its first [physical] pop-up shop, the online design retailer Fab is focusing on color. Until May..."

Fri, 18 May 2012 00:00:11 +0200

“For its first [physical] pop-up shop, the online design retailer Fab is focusing on color. Until May 22, it is populating the FLOR carpet showroom in SoHo with more than 150 products in brilliant hues.”

- Fab Pops Up in FLOR’s SoHo Space - NYTimes.com

Video - @MenloVentures Managing Director Pravin Vazirani talks to @CNBC 's @jonfortt about the Facebook IPO & @Fab

Thu, 17 May 2012 21:48:09 +0200

Video - @MenloVentures Managing Director Pravin Vazirani talks to @CNBC 's @jonfortt about the Facebook IPO & @Fab

Me. Video. Bloomberg. Re: Fab & Facebook IPO.

Thu, 17 May 2012 11:29:26 +0200

Me. Video. Bloomberg. Re: Fab & Facebook IPO.

Introducing Fab 3.0 - Designed to Make You Smile Even More

Wed, 16 May 2012 18:49:00 +0200

It’s still hard to believe that we launched Fab less than a year ago, on June 9, 2011.

4.25 million members and 2 million orders later, we’re still focused on our one thing:  Make people smile.

So far we’ve been making people smile to the tune of 3.1 products sold per minute.

Today, with Fab 3.0 we’re taking it even further.

Before I jump into the features I just wanted to express how sincerely humbled we are by all of the progress Fab has made this past year. We have this belief that we’re building something much more significant than an e-commerce website. Fab is design. Our job is to design the best user experience imaginable for people to discover beautiful everyday stuff. It’s so rewarding to see people take to it. And, it’s still just the beginning of our plan to make Fab one of the world’s great brands.

Fab exists for one simple reason: To make you smile

Every day we set out to delight you, inspire you, make you laugh, and give you something to look forward to. We strive to provide the best designed website and apps, selling the best designed products, delivered with the best designed service. We want you to literally LOVE your every interaction with Fab.

——————————————————————————————————————

Today we’re launching Fab 3.0, a major release of new features and benefits designed to further position Fab as the best place to browse, discover, and shop with friends. We typically launch improvements to Fab’s website and apps daily, but with Fab 3.0 we are bundling several major new features into an entirely fresh and enhanced user experience.

Fab 3.0 is live today on the Fab.com website in the U.S.
Fab 3.0 will make it to Fab’s mobile apps in a couple of weeks.
Fab 3.0 will be further rolled out across Fab Europe as well later this year.

Here are just some of the more than 100 enhancements and new features in Fab 3.0:

1. We Just Reinvented Social Shopping. Again.

Part of our vision at Fab is to take the offline shopping experience of browsing and shopping with friends and not just bring it online, but also dramatically improve on it.

Since launching the Fab Live Feed in December — a live dynamic visual feed of what Fab’s members are buying, faving, and sharing — we’ve seen 15% of all visits to the Live Feed result in a purchase. That’s crowd-sourced shopping adding value. Put another way, about 5% of Fab’s member visits result in purchases, so having a member engage with Fab’s live feed makes them 3 times likelier to make a purchase. Again, that shows that social shopping can add value.

Today, we’re taking social shopping up a notch.

First, in addition to viewing a live feed of all Fab activity, Fab’s members can now filter their feed to just see what their Facebook friends are faving, sharing, and buying.

Here’s what my own friend feed on Fab looks like right now:

You can also now filter the Fab Live feed by Category to see what people are buying or faving or sharing right now in a particular category (like furniture or jewelry) - or what products are Trending the most right this minute across all of Fab.

You can also now see prices of products and buy them directly from the live feed. This makes it really easy to quickly browse the live feed and add stuff you love to your cart.

Oh, and sorry Google Plus, but you’ve been replaced with Pinterest on Fab. Fab was already getting 2% of our daily visits from Pinterest. Now we’re embracing Pinterest in a big way. Fab members can easily Pin any product they see on Fab. We’ve also adding Pinning activities to the Fab Live Feed.

2. Find Everyday Design. Like Never Before.

Our ambition is to deliver the best designed user experience. We aspire to make online product discovery fun and engaging. I’ll put it really simply: If you know exactly what you want, go to Amazon; if you want to browse and discover, come to Fab.

We’ve also taken big steps in this release to dramatically improve the way Fab’s members can find and discover great everyday designs.

First, we’ve streamlined our navigation to focus on discovery of sales, categories, and products.

The main page on Fab.com can be accessed by clicking the Fab logo. There, we have a new section, Featured Today, which shows a constantly updating blend of featured sales and categories based on what’s hot on Fab today.

You’ll also notice that we’ve cut down on the number of items in the top navigation, while adding in search. Yes, Fab fanatics: Search Fab! You can now search and browse all of Fab by product type, category, color, price, designer name, and sale.

We’ve also added a new sub-navigation to provide quick access to the 9 most popular categories across all of Fab.

And, then there’s my personal favorite part of the new navigation, the Fab Ticker. The ticker shows a constantly updating feed of the recent activity on Fab, as it happens.

Here’s a nifty summary of the new navigational features.

3. Smile. You’re Designed To.

Finally, we’re adding an entire new section to Fab, something we call the Smile Pages.

We’re quite serious about this “make people smile” stuff. It’s not just our mission, it’s our entire reason for existing as a Company.

The smile pages will be featured in the top navigation bar, providing members with 1-click access to some of the best of what is Fab.

There, members can discover today’s most popular designs.

Get help.

Discover what it means to be chosen as a Fab Design Partner.

And check our the latest news and notes from our blogs.

We’re Just Getting Started.

While we’re thrilled to be rolling out all these great new features and benefits, this really is just the start. After today’s launch of 3.0, immediately we’ll be embarking on even more ways to help our members discover thousands of great everyday design products easier, faster, and more social than ever before. We really do believe that we are still in the very early days of reinventing online commerce to better match the way people love to shop: casually, with friends, and with a whole lot of wow.

Before Fab, there were plenty of places online to go to when you knew exactly what you were looking for and you just wanted to find it and buy it based on price. Fab is reinventing the other 80% of shopping: When you just want to discover and browse and be amazed by great stuff. We call it the adventure of the hunt. And, we’re just getting started.

Smile, you’re designed to.

(Check out this awesome interview with Bradford posted today by Fast Company). This is what Fab is all about.

"Sorry that that jar of horses you wanted on Fab is now sold out."

Tue, 15 May 2012 19:35:29 +0200

“Sorry that that jar of horses you wanted on Fab is now sold out.”

- @jessluther captures Fab beautifully in 75 characters. [Link]

"I want to change the world."

Tue, 15 May 2012 18:55:14 +0200

“I want to change the world.”

- Best thing I’ve seen all year. Bradford. Fast Company Video Interview.

Bradford Shellhammer | The 100 Most Creative People in Business...

Mon, 14 May 2012 19:58:00 +0200

Bradford Shellhammer | The 100 Most Creative People in Business in 2012 | Fast Company)

"Love Fab.com? We’ve sold 10,000 pieces of fantastic jaw dropping jewelry there alone. Watch..."

Sat, 12 May 2012 16:29:04 +0200

“Love Fab.com? We’ve sold 10,000 pieces of fantastic jaw dropping jewelry there alone. Watch for the latest sales. Join the fun.”

- Vinca USA

The lunch room @Fab in NYC

Fri, 11 May 2012 18:22:19 +0200

The lunch room @Fab in NYC

Wrapp a Free $10 Fab Gift To Your Facebook Friends

Fri, 11 May 2012 15:51:39 +0200

Fab has partnered with Wrapp to make it super easy for people to send their Facebook friends $10 Fab Gift cards.

Wrapp is a nifty new Facebook app that reminds you of your friends’ birthdays and then enables you to send them gift cards.

To start, we’re enabling Fab members to send their friends $10 gift cards for FREE! Seriously, $10 for Free.

Try it out.

Birthday Bumps. Fab’s Sascha Weiler experienced his 25th...

Wed, 09 May 2012 13:11:55 +0200

Birthday Bumps. Fab’s Sascha Weiler experienced his 25th birthday while in Pune today. Tradition is people take turns kicking the birthday boy in the ass. Seriously.

In part III of the BI Interview I discuss fundraising, our long...

Wed, 09 May 2012 04:36:00 +0200

In part III of the BI Interview I discuss fundraising, our long term view, social, & mobile.

In part II of BI interview I discuss how Fab took off, support...

Tue, 08 May 2012 04:53:47 +0200

In part II of BI interview I discuss how Fab took off, support from designers, fundraising, & our 30 year ambitions.

Great. While I’m in India this week the robots took over...

Tue, 08 May 2012 04:45:51 +0200

Great. While I’m in India this week the robots took over Fab’s New York HQ.

Video: This week Business Insider’s Henry Blodget...

Sat, 05 May 2012 00:26:00 +0200

Video: This week Business Insider’s Henry Blodget interviewed me about Fab’s pivot and growth from 0 to 4 million members in less than a year.

I love this - visual notes from my talk! @the99percent conference

Fri, 04 May 2012 21:16:03 +0200

@betashop here are the visual notes from you FAB talk! @the99percent conference by @Behance! #99conf twitter.com/ImageThink/sta…
— ImageThink (@ImageThink) May 4, 2012

Fab Expands Across Europe - Now Serving 16 Countries

Thu, 03 May 2012 14:51:00 +0200

Design is a universal language. It’s a lifestyle. Great design exists in every country and in every region of the world. An essential part of our vision is to help people everywhere benefit from great design.

Fab launched as fab.de in Germany and Austria in February 2012 and we’ve been growing really fast ever since.

In April fab.de customers made 17,400 design purchases from Fab, up from 7,000 in February. That’s on top of 100K+ orders/month in the U.S.
We now have 600,000 Fab members in Europe, up from 115,000 at the beginning of February. That brings our worldwide total to nearly 4 million.
And, we’re just getting started. Today, we enter phase II of Fab’s European rollout.

Graph: Fab.de Orders by Month

Starting today, Fab will be available in 13 more European countries - in English language - in addition to Germany and Austria. That makes 16 total Fab countries including the U.S.

So what does this mean?

As of today, people from the UK, France, Ireland, Spain, Netherlands, Belgium, Finland, Romania, Slovenia, Slovakia, Luxembourg, the Czech Republic and Estonia can now discover and buy everyday designs from Fab in English. Just go to Fab.de, create an account and we will ship it to you!
Sweden, Poland and Cyprus are following as soon as of next week
We will be making strategic investments in the coming weeks to spread Fab even further across Europe, in more languages and with even more local products.

Smile, you’re designed to - all across Europe.